Marketing invests a lot of money and effort generating leads for the sales team. But the biggest hurdles in turning leads into revenue lie in effectively establishing 2-way contact, qualifying, nurturing, and converting those leads to sales. Most companies and sales teams don’t have the specialized technology, processes, or people to apply best practices to 24/7 lead conversion the way Verse does. Because of this, many leads go to waste, sales teams get demoralized, and a great deal of revenue is left on the table somewhere in the lead pool.