[Ben Jablow, VP of Alliances at Postal, and Daniel Cross, Director of Business Development at Verse uncover an omnichannel approach to getting creative with lead engagement.] If you’re in sales or marketing, you’re most...
Why are 56% of companies less than satisfied with their lead-to-sales conversion rate?
The State of Lead Conversion in Marketing and Sales
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Ascend2 is the leading marketing research firm in the nation, helping marketing and technology firms generate demand using content from original research. Verse sponsored Ascend2’s research over the State of Lead Conversion in Marketing and Sales to highlight the influence of a misaligned funnel has on a company’s success. Ascend2 surveyed dozens of marketing and sales professionals. Check out their findings.