Marketing within the solar industry has turned into a single objective: get to your customers before your competitors do. When COVID-19 hit the U.S., solar companies had to make a quick switch from their typical way of...
Why are 56% of companies less than satisfied with their lead-to-sales conversion rate?
The State of Lead Conversion in Marketing and Sales
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Ascend2 is the leading marketing research firm in the nation, helping marketing and technology firms generate demand using content from original research. Verse sponsored Ascend2’s research over the State of Lead Conversion in Marketing and Sales to highlight the influence of a misaligned funnel has on a company’s success. Ascend2 surveyed dozens of marketing and sales professionals. Check out their findings.