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Why are 56% of companies less than satisfied with their lead-to-sales conversion rate?

The State of Lead Conversion in Marketing and Sales

This report includes:

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Emphasis on speed-to-lead

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Tips on following up with leads

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Marketing automation that aligns your funnel

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Statistics on lead behavior

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41% said following up with leads quickly was their biggest challenge to lead conversion

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Verse offers speed-to-lead with 2-way text since 89% of consumers prefer SMS communication

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With leads coming in at all hours, your conversion rate is 100% maximized using Verse’s sales alignment solution.

Ascend2 is the leading marketing research firm in the nation, helping marketing and technology firms generate demand using content from original research. Verse sponsored Ascend2’s research over the State of Lead Conversion in Marketing and Sales to highlight the influence of a misaligned funnel has on a company’s success. Ascend2 surveyed dozens of marketing and sales professionals. Check out their findings.