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Analog vs. Digital Marketing: The Fight for Solar Consumer’s Attention

Marketing within the solar industry has turned into a single objective: get to your customers before your competitors do. When COVID-19 hit the U.S., solar companies had to make a quick switch from their typical way of...

What is Inbound Marketing?

Inbound marketing represents a thoughtful, strategic approach to developing relationships with customers, prospects, and leads through powerful content. The success of inbound marketing comes from a fundamental...

Home Services: Leverage Text to Engage with Leads

The home services industry has one of the highest lead volumes in the business world. With massive amounts of inbound leads, engaging with leads has become a prominent problem with salespeople. However, many miss the idea...

The Rise of Conversational Marketing and the Fall of Chatbots

Conversational marketing is all the rage these days. This new branch of marketing is a feedback-oriented approach that markets through conversation in order to personalize the buyer experience, shorten sales cycles, and...

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