Resources

Exploring ideas at the intersection of conversational marketing, AI assistants, sales tech, and marketing tech.

Russell Macias

Russell Macias

Verse has been an amazing addition to our team. We have tons of inbound leads and really...

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Mike Novak

Mike Novak

"If you’ve been struggling to find an ISA solution take a hard look at these guys. We...

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Anthony Leone

Anthony Leone

“Verse is an amazing way to generate leads and expand your business. The staff is...

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Barry Jenkins

“For me Verse has always been about Leverage… and the result has increased the number of...

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Dustin Brohm

Dustin Brohm

“Verse is AMAZING! Their ISA’s are top notch. We have used several other companies and...

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9 takeaways from Inman Connect 2019

9 takeaways from Inman Connect 2019

We’ve compiled a list of takeaways from our time at Inman Connect Las Vegas – including personal insights and crucial lessons from the biggest presentations! The event was a blast! 🚀- marked by good times, big names, scorching heat, new relationships, and phenomenal sessions and panels.

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Episode 9: Saving the Industry from Itself with Jason Frazier & Josh Pitts

Episode 9: Saving the Industry from Itself with Jason Frazier & Josh Pitts

Coming to you from Inman Connect Las Vegas, David is joined by some of real estates biggest names in real estate marketing – Josh Pitts (Shred Media | Founder & host of Josh Pitts Live) and Jason Frazier (Shred Media | CCO & Shred Marketer Podcast)!

They discuss how to save the industry from itself and innovative strategies on how to build relationship with customers in a changing landscape. Tune in to learn how to thrive and survive over the next 10 years!

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Episode 7: Success Through Compromise with Tami Edwards & Mike Bjorkman

Episode 7: Success Through Compromise with Tami Edwards & Mike Bjorkman

Tami Edwards and Mike Bjorkman join David to make this a very special Power TEAM edition of the podcast, straight from LCA Live 2019!

These co-pilots discuss the different tactics and tools they use to work towards the same goal, while empowering one another and their team. Hear the incredible story about how it all began, and their lessons on how to successfully run a business TOGETHER.

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Episode 6: Be the super geek of systems with Barry Jenkins

Episode 6: Be the super geek of systems with Barry Jenkins

Barry Jenkins joins David on-site at LCA Live! As an industry veteran and leader of the #2 Better Homes & Garden team WORLDWIDE, Barry goes in depth about how you can use automation and systems to scale your business.

Find out which processes he used to reverse engineer his way to success!

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Episode 5: Being yourself pays off with The Mortgage Geek

Episode 5: Being yourself pays off with The Mortgage Geek

Sean Cahan – aka the Mortgage Geek – joins David in the 5th episode of the Power Agent Podcast! As President of Cornerstone Mortgage and a spandex savant, Sean discusses how embracing his inner geek helped him build his own brand. Tune in and learn how to stand out from the competition.

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Introducing Smart Cadence, by Verse

Introducing Smart Cadence, by Verse

With millions of conversations across the country and from every lead source and channel, Verse sits atop a mountain of valuable data providing us unique insights into what works best when communicating with leads.

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Episode 2: Building a Power Team from the ground up with Daniel Beer

Episode 2: Building a Power Team from the ground up with Daniel Beer

David meets with Daniel Beer – architect of one of the top producing real estate teams in the country: top 150 in the nation (according to RealTrends and Wall Street Journal) and the #1 eXp team in the country by volume.Daniel shares his insights on how he built this high octane team, and provides advice on what you can do to achieve the same. Tune in.

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Episode 1: Selling a lifestyle with Seth O’Byrne

Episode 1: Selling a lifestyle with Seth O’Byrne

Seth O’Byrne from Pacific Sotheby’s International Realty joins us to talk about real estate marketing. We talk about how a well planned out and multi-angle marketing campaign has Seth on track for over 100 million in sales in 2019.

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The Art of Engaging with New Clients Through Blogging

The Art of Engaging with New Clients Through Blogging

A big part of our business is getting people to pay attention to us. To earn that attention, there are all kinds of tactics and trips, but if I told you that sitting on your rear end and writing 300 words could generate new clients, would you do it?

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Why Brokers Are Destined to Fail… Unless They Adapt

Why Brokers Are Destined to Fail… Unless They Adapt

Due to advancements in tech, the real estate landscape has changed dramatically over the last two decades – forcing brokers to choose to either adapt or fail altogether.  Studies indicate that 90% of real estate leads are coming from the web. This expansion of web-based real estate commerce represents an industry that has evolved into a 24/7/365 business.

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How Verse’s New Nurture Feature Revolutionizes Lead Engagement

How Verse’s New Nurture Feature Revolutionizes Lead Engagement

Every successful agent knows that the “follow up” to a lead can make or break its success in conversion. Like we’ve alluded to before, the entire sales cycle in buying a home can be long and arduous, and oft-times calls for an agent to nurture a lead throughout that time for both the buyer and the agent. On average, the amount of time it takes the buyer to go from online inquiry to actually signing on the dotted line is upwards of 1 year.

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The Importance Of An Online Sales Counselor

The Importance Of An Online Sales Counselor

ording to a joint study by Google and the National Association of Realtors®, 90% of all real estate transactions  start with an online search. When a customer contacts you, you must respond as quick as possible, regardless of the time. If a customer doesn’t hear from you right away, they’ll end up doing business with someone who wants their business. It’s the nature of real estate.

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What Every Team Lead Really Needs (Our Findings Might Surprise You) 💡

What Every Team Lead Really Needs (Our Findings Might Surprise You) 💡

As the team lead, you are able to charge the different individuals of your team with roles and responsibilities that match with their strengths as a person. It’s the classic divide and conquer model. And your role is the most pivotal–you need to make sure that you actually accomplish the appropriate matching of your team.

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How to Win with Long Term Nurture

How to Win with Long Term Nurture

Long term nurture is a crucial strategy in real estate because those who are “ready” to buy a new home are often ready to begin their search –meaning it will likely  be a while before they actually go through with their purchase. Studies suggest that 50% of people looking to buy a new home begin their formal search process anywhere between 6 and 12 months before actually purchasing their home.

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Strategies for Closing Employed by Top Agents

Strategies for Closing Employed by Top Agents

Closing is the make-or-break moment in real estate. Unfortunately, the job doesn’t just entail helping a seller sell and a buyer buy. Far from it.  In fact, in 2007, Pat Vredevoogd-Combs, past president of the National Association of REALTORS®, testified before the House Financial Services Committee on Housing. As part of her testimony, she submitted a list of 184 things that listing agents do in every real estate transaction.

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Why Direct Mail is the Best Marketing Strategy for Your Team

Why Direct Mail is the Best Marketing Strategy for Your Team

Contrary to what you might believe, direct mail marketing is anything but extinct in this day and age. In fact, $46 billion dollars is still being invested in direct mail marketing by major corporations. Even with the advent of modern technologies that spread awareness of company promotions like email and social media; direct mail isn’t going anywhere anytime soon. Direct mail has too many marketing benefits that the new kids on the block just cannot compete with.

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Win More Deals with Your Personality

Win More Deals with Your Personality

You’ll be surprised by how much of an impact personality can have in closing deals; in fact, certain traits can play a part in making or breaking your business. When someone is said to have a “winning personality”, what kind of person comes to mind? (And no, I’m not referring to when you ironically describe the crotchety cat lady next door.)

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The True Value of Your Real Estate Networking Efforts

The True Value of Your Real Estate Networking Efforts

Did you know that customer referrals may be the most effective tool in your marketing bag? As a matter of fact,  42% of home buyers were referred to their real estate agent by an existing or previous client, and 74% of clients will provide a referral if their agent has stayed in touch with them. Referrals are inexpensive, produce results, and helps generate an incredibly powerful network effect. Your network, therefore, becomes critical to your success, and with the help of a smart strategy you can create an ever-growing network that will deliver a continuous supply of high quality leads.

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5 Strategies To Build The Ultimate Real Estate Team

5 Strategies To Build The Ultimate Real Estate Team

With a team, you’ll be able to build your real estate empire. You’ll be able to capitalize on every lead that comes your way and knead and bend the constraints of your day so that you can get every task completed. [Not only will leveraging a team allow you to bend the constraints of your day, but it gives you the ability to capitalize on every lead that comes your way so you can focus on building your real estate empire.]

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Digital Marketing Trends: Did Facebook’s Privacy Issues Change Everything?

Digital Marketing Trends: Did Facebook’s Privacy Issues Change Everything?

There’s been a lot of media coverage recently about how personal information is being used and misused by social media companies. The best known example is the Facebook/Cambridge Analytica scandal, where personal data about Facebook users and their habits were sold to marketing firms. It unearthed security and privacy breaches, and as a result, limitations have been placed on how advertisers access user and behavioral data.

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Personality decoded: Secret to Closing More Deals

Personality decoded: Secret to Closing More Deals

The personalities of both you and your team will play an integral role in your success – from the listing appointment to escrow. Backed by extensive research and clout within the medical field, the Big 5 personality assessment can assist you in understanding and capitalizing on your personality strengths (and weaknesses).

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4 Dynamite Ways to Sell Homes to Millennials

4 Dynamite Ways to Sell Homes to Millennials

Millennials have really taken it on the chin as of recently, don’t you think? It seems like everyone from pundits to industry leaders to even their own parents have had something negative to say about this young generation, calling them everything from entitled and lazy to arrogant and spoiled.

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5 Signs You’ve Made it as a Real Estate Agent

5 Signs You’ve Made it as a Real Estate Agent

One of the key reasons that many get into real estate is for the opportunity to control their own destiny. There’s certainly a monetary factor to that, and success can be measured to some degree by volume of houses you’ve sold and amount of commission checks you’ve cashed. However, a lot of those things are dependent upon factors you can’t control.

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Instagram: The Next Home Selling Frontier

Instagram: The Next Home Selling Frontier

Every day our world is becoming more and more digitally oriented and specifically, the real estate industry has been making major leaps. Nobody is trying to be the agent that is missing out on deals because they are not up to date with the latest social media practices. Instagram is currently the second fastest growing social media platform and is still considered young compared to other well known social media platforms out there, such as Twitter and Facebook.

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The Importance of Health in Real Estate

The Importance of Health in Real Estate

The daily grind and rigmarole of working as a real estate agent can take a huge toll on the body and mind of anyone in the profession. According to a 2017 study conducted by Statista, 37 percent of individuals have seen increases in overall stress levels due to their job demands over the previous year. This is clearly seen in the real estate industry.

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How to Build Your Brand Like A Rockstar

How to Build Your Brand Like A Rockstar

Reaching the point in your career where your name actually means something within real estate…that’s the dream. By now, you’re probably well aware of the importance of building your brand.  Your every interaction marks you as a walking billboard – constantly promoting your business, expertise, and everything you represent. The Tom Ferrys. The Chris Smiths. The Tristan Ahumadas… Even the Josh Altmans – before they graced our news feeds, seminars, and TV screens, they were household names with personal brands that were carefully cultivated.

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Why Branding is Your Ultimate Weapon

Why Branding is Your Ultimate Weapon

Brands make the world go round, and they dominate every aspect of society. They are status symbols. They are markers for quality (or lack thereof). Most importantly, revenue and success are common symptoms of a great brand.

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How to Crush Online Leads Without Going Broke

How to Crush Online Leads Without Going Broke

“Drumming up leads can be done in a variety of ways; events, door-to-door, and referrals are all options. However, one of the easiest ways to get leads is to just buy them. We all know of different types of list brokers and online sources who can slice and dice different demographic data into hopefully delivering qualified leads that have a high likelihood of being successful for us.”

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A Cautionary Lesson About For Sale By Owner.

A Cautionary Lesson About For Sale By Owner.

As a real estate agent, you either love it, or you hate it (you probably hate it). Granted, the idea of saving money is appealing to anyone selling a property – and it’s often the reason they’ll jump right into an area they know very little about. But, this puts them at risk of losing money, time, and a nasty legal battle in the process, should things go wrong.

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Nextdoor: Next Frontier for Real Estate Advertising

Nextdoor: Next Frontier for Real Estate Advertising

What Exactly Is Nextdoor?
This social media phenomenon offers ways to foster relationships with your neighbors without having to go knock on doors. Nextdoor gives you the ability to start discussions and highlight important issues in your community.

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How to Increase Your Engagement With Networking

How to Increase Your Engagement With Networking

There’s no denying that social media has been a focal point for success within the residential real estate industry. We’ve discussed before the importance of building brand awareness within real estate [Link to Brand Building Blog] , and given the fact that 90% of Americans go online to shop for property, it’s worth utilizing social media to meet potential clients within this popular space. Other agents are certainly using social media to do so, as 87% of marketers rank more exposure for their businesses as the primary benefit of their social media efforts.

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Top 6 Mistakes to Avoid as a New Real Estate Agent

Top 6 Mistakes to Avoid as a New Real Estate Agent

If given the chance to create a real estate handbook, every agent would have something vastly different to say; from personal rules that have resulted in their success to hard-learned mistakes that must be avoided, to necessary hardships that must be endured. However, across the board, there are some undeniable truths that should be adhered to by all agents – new or old.

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AI – The Future of Real Estate

AI – The Future of Real Estate

Technology: the driving force of humanity’s evolution and apparently the bane of existence for many real estate agents. At least, that appears to be the presiding fear, espoused by every RE blogger with a pulse and especially in the face of advancements within artificial intelligence.

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First Impressions. Close More Real Estate Deals in Style.

First Impressions. Close More Real Estate Deals in Style.

Real Estate is all about first impressions being prepared and looking the part is half the battle. What to wear, is one of the first things you should be thinking of as soon as that meeting is scheduled. You might not think it’s the most important thing but it is vital to your success.

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MLS Photos – Importance of Hiring a Professional

MLS Photos – Importance of Hiring a Professional

Back in the day, buyers and sellers depended entirely on real estate agents to find their dream home or sell their property.

Today, most prospective homebuyers are proactive. They head straight for their electronic devices to search for properties before even contacting an agent.

In fact, more than 90 percent of Americans go online to shop for property.

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How a Headshot Can Make Or Break Your Business

How a Headshot Can Make Or Break Your Business

Did you know? One of the most important things you can do for your business and your reputation is making sure you have a great headshot. As such, you need to explore what your headshot is saying about you, especially given the fact that this photo will often be the first impression of you that your client encounters.

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The Price Estimator Epidemic: the WebMD of Real Estate

The Price Estimator Epidemic: the WebMD of Real Estate

Too much of anything can be a bad thing (unless we’re talking about cookies, because clearly there is never a downside to a mouthful of deliciousness). As the ease and accessibility of the internet has given way to a flood of information, this notion has never been truer.

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4 Ways to Generate Incredible Client Reviews

4 Ways to Generate Incredible Client Reviews

Buyers have options, and while they may be persuaded by your catchy advertising or a great deal, their decision-making about the agents they use is mostly done through online reviews. In fact, 91% of buyers regularly read online reviews, and 84% said they trust online reviews as much as personal recommendations from friends and family. For you to get the attention of home sellers and buyers, you need good reviews — and lots of them.

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6 Ways to Maximize Your Facebook Advertising

6 Ways to Maximize Your Facebook Advertising

Today, Facebook has become a part of our everyday lives in one way or another, whether we want to admit it or not. U.S. users spend 41 minutes on Facebook daily, and every minute another 400 users sign up. With this growing use of social media advertising, it is imperative to maximize every dollar spent. This uptick has caused many businesses to shift their advertising strategies towards a social media platform focus looking to increase the performance of their content. Below are a few tips to help you get a leg up against your competitors while simultaneously elevating the success of your business:

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Making a 1 Star Review Look Like a 5 Star Opportunity

Making a 1 Star Review Look Like a 5 Star Opportunity

In 2018 it’s harder than ever to hide from public opinion, and even harder to ignore what consumers think about your business. The necessary evil of the internet has given everyone who owns a computer, smartphone, or tablet the ability to express their opinion to millions with just a click of a button.

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The 6 Best Lead Strategies Top Performing Agents Don’t Want You To Know

10 Real Estate Lead Statistics You Need To Know

There’s arguably no one as dependent on statistics as real estate agents. After all, your livelihood depends on numbers like how many homes are sold in a quarter, your commission rate, and the all-important lead stats. Any change in such variables has the potential to impact your life.

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Strive for 5: Why Your Slow Response Time is Ruining Your ROI

Lead Engagement, the Surprising Cost of Slow Response

As a real estate agent, time is certainly money. And, if there was some way to conquer both, you’d probably be a millionaire by now. If you’re frustrated about the amount of money you’ve (potentially) lost out on, you are not alone. One of the greatest distinctions between teams that have loyal clients and those who battle to retain them seem to be the speed of customer service – or lead engagement.

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What Is a Real Estate ISA?

What Is a Real Estate ISA?

The Inside Sales Agent goes by many names. From phone animals to call crushers, whatever you call them, there’s no denying the role they play on a real estate team.In fact, the Inside Sales Agent (ISA) team model is a popular way to structure a team for lead follow-up. But deciding whether it’s a good fit for your business in terms of generating more leads and appointments can be difficult. Let’s take a look at exactly what an ISA is and how one could help you or your team.

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No Customer Left Behind: How Positive Experiences Can Transform Your Business (via Realty Times)

But it’s no longer just products or services that today’s consumers investigate before they open their wallets. They’re increasingly interested in the quality of the companies and individuals they do business with as well. And though sales stats, name recognition, or marketing tactics may have motivated consumers in the past, research shows that the vast majority of consumers will consider customer experience as the key brand differentiator by 2020, beating out price and product.

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Real Estate Industry Fights Consolidation with Innovation

Just like any business, the smaller and less-funded companies often times get absorbed into larger businesses. “The [real estate] industry is very fragmented, [and] with the costs of business continuing to rise, having scale is critical,” says Ron Peltier, Chairman and Chief Executive of HomeServices.

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Verse + Real Geeks Integration

Verse brings you, with much excitement and anticipation, our new and improved Real Geeks integration!This highly requested feature is a big step forward in the Verse platform because Agents now have the ability to receive real time updates from the Verse team directly onto their Real Geeks dashboard.

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3 Real Estate Facebook Groups Every Agent Should Join

It’s 2017 and the real estate information highway is located on social media, but let’s be honest… Facebook is at the forefront of it all – especially when it comes to real estate. Today, not only do you have to drive traffic to your listings and website, but you also need to be constantly engaging with industry experts, other agents, and your customers.

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The Evolution of Verse : A Real Estate Podcast

Earlier this week, David Tal – our CEO – took part in a bare-all podcast, providing an inside look to Verse and recounting his meteoric rise to being the Most Admired CEO of an explosively successful real estate tech company.  

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Verse + Follow Up Boss Integration

This highly requested feature is a big step forward in the Verse platform because Agents now have the ability to receive real time updates from the Verse team directly onto their Follow Up Boss CRM dashboard.

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3 Easy Steps to Turning Cold Real Estate Leads Into Hot Sales (via Bigger Pockets)

Have you ever signed up for a gym membership but barely used it? You dedicate little time or effort to working out and see no results, so paying your bill starts to burn more than leg day. In the same way, paying for real estate leads without dedicating the time or effort to working with them properly will get you little results and is an easy way to burn money…

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2017 Fastest Growing Companies in San Diego!

We’re immensely honored to be recognized by San Diego Business Journal, and to be in a class of other wildly successful companies. However, we’re just getting started. As we speak, we’re already innovating and refining the way we serve our agents, and are excited for what the future holds for Verse.

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