Resources

Exploring ideas at the intersection of conversational marketing, AI assistants, sales tech, and marketing tech.

Grand Lending

Grand Lending

Grand Lending Group Case Study “We love getting the return on our lead generation. With...

read more
SavvyCard

SavvyCard

SavvyCard Case Study See how Verse helped SavvyCard boost conversion rate by 32% with...

read more
Supercharge SaaS Marketing with Social Media Insights

Supercharge SaaS Marketing with Social Media Insights

Tracking your social media performance is a crucial component to any successful marketing endeavor. This is especially true in light of recent changes to Facebook’s News Feed, for example. You need the insight tools to determine exactly what is and isn’t working as well as the best time to post content.

read more
Doing Business with Millennials: 7 Amazing Tips to Engage the Biggest Buyers in History

Doing Business with Millennials: 7 Amazing Tips to Engage the Biggest Buyers in History

Don’t be fooled by media portrayals of Millennials: Born between 1981 – 1996, this demographic of people represent the biggest generation in U.S. history. With an impressive headcount of 92 million, they are slated to be the biggest generational economic driver of all time. They’re taking advantage of the hot job market to advance in their careers, and earning more disposable income than ever.

read more
Home Services: The Art of Repeat Customers and Referrals 

Home Services: The Art of Repeat Customers and Referrals 

The business management expert Peter Drucker famously said, “The purpose of a business is to create a customer.” It’s certainly hard to argue with that, but what Drucker neglected to mention is that keeping the customers you have is critical to long-term business success. In fact, it costs 7x more to obtain a new customer than it costs to keep an existing one. The lesson? Keep your customers happy and maintain your client relationships.

read more
Why SMS is best for Higher Education Marketing

Why SMS is best for Higher Education Marketing

If you’re trying to promote yourself to the world and grow your business, you have no choice but to market to audiences on mobile devices. Your customers are mobile– this is the way the world is, as mobile usage is now surpassing that of at-home internet access worldwide.

read more
KPI Alignment for Sales and Marketing Improves Revenue Growth

KPI Alignment for Sales and Marketing Improves Revenue Growth

To be effective, sales and marketing teams need to operate in a symbiotic relationship. They need a way to learn and communicate with one another so the effort of one is enhanced by the work of the other. Yetthe sales/marketing dynamic can often be filled with tension, which can result in poor lead conversion and disastrous effects on revenue. To avert this, companies need meaningful key performance indicators (KPIs) to understand where breakdowns in the sale-marketing continuum exist.

read more
Agentology is now Verse

Agentology is now Verse

Our mission from Day 1 was to change the way businesses communicate with their prospects by helping them create more authentic connections.

We believe consumers deserve a better experience when reaching out to businesses, and those companies are leaving far too much on the table by not engaging with prospects quickly, following up when needed, or nurturing them effectively.

read more
Episode 12: The Future of Real Estate with Tom Ferry

Episode 12: The Future of Real Estate with Tom Ferry

In the season finale of the Power Agent Podcast, we’re going out with a bang by bringing on “the legend who needs no introduction” – Tom Ferry!

Tom and David dive deep into the future of real estate – bold predictions about the iBuyer side of the business, changing skillsets, and the evolution of the branded experience.

And of course, Mr. Ferry shares his peerless advice on how to level up your business!

read more