Resources

Speed-to-lead: How to Become the #1 Roofing Company

No matter what industry you are in, speed-to-lead is fundamental in beating out the...

How Costly is Marketing and Sales Misalignment?

Marketing and sales misalignment within companies has become very common in modern...

Solar Marketing: How to Stand Out from Your Competitors

With more consumers switching to solar energy it is more important than ever to...

Personalized Marketing: Turning Consumers into Customers

Personalized marketing isn’t just about competitive advantage anymore. As technology was...

Top 6 Tech Stacks for Real Estate Agencies

Real estate agents have it rough. They are managing a business, selling, and marketing...

How Growth Marketing Automation Starts with Lead Experience

Marketing automation isn’t foreign to companies as nearly everyone is utilizing at least...

5 Simple Ways to Boost Sales for Home Services

The home services industry has changed dramatically over the last few years, especially...

6 Content Marketing Strategies to Nail Inbound Marketing

Content Marketing is one of the oldest strategies in the book. John Deere is one of the...

Retain the Top 1% of Loan Officers

Loan officers and lenders are notorious for jumping companies. The #1 reason? Lack of...

Inbound Marketing: How to Understand your Customer’s Needs

When it comes to inbound marketing and delivering quality content, no marketing team...

Solar leads: Maintaining efficiency when the lights go out

Since the storms in the South have passed, solar and wind companies in these regions are...

How do you create an inbound marketing strategy?

As the guide to your market’s success, creating an inbound marketing strategy that works...

Sundae case study

Sundae Case Study 𝅳See how Verse helped Sundae reduce costs by 50% by doubling lead...

Analog vs. Digital Marketing: The Fight for Solar Consumer’s Attention

Marketing within the solar industry has turned into a single objective: get to your...

What is Inbound Marketing?

Inbound marketing represents a thoughtful, strategic approach to developing...

Sunline case study

Sunline Energy Case Study 𝅳See how Verse helped book 38% more onsite appointments for...

Home Services: Leverage Text to Engage with Leads

The home services industry has one of the highest lead volumes in the business world....

The Rise of Conversational Marketing and the Fall of Chatbots

Conversational marketing is all the rage these days. This new branch of marketing is a...

Barry Jenkins Case Study

Barry Jenkins Case Study 𝅳See how Verse helped the Friends in Real Estate team close...

2021: Growing and Scaling Your Business in the New Year

2021: Growing and Scaling Your Business in the New Year This White Paper includes:...

Webinar: 5 Lead Habits To Break in 2021

Daniel Kimm of Shape CRM Software and Daniel Cross of Verse.io sat down to talk about...

Your leads are knocking. Are you responding?

A lead fills out an inquiry on your website, but how long does it take for your...

Cash House Buyers Case Study

Cash House Buyers Case Study Cash House Buyers qualified 30% more leads with custom...

Texting is the future present.

Texting consumers sounds invasive, but it’s only because it used to be invasive. Before...

Omnichannel Communication: Personalizing on all sides of the sales funnel

[Ben Jablow, VP of Alliances at Postal, and Daniel Cross, Director of Business...

Cornerstone Case Study

Cornerstone Mortgage Case Study 𝅳See how Verse increased loan applications by 33% for...

6 Ways to Convert Blog Visitors into Leads

Once you start getting traffic to your blog, the next step is turning those blog...

5 Most Common Uses of Verse

Verse gets a lot done when it comes to the middle of the sales funnel. There are many...

Flying V Case Study

Flying V Case Study 𝅳"Verse’s ease of use and effectiveness is second to none. They...

HousingWire: Why lenders should text prospects

Excerpt from: HousingWire HousingWire recently spoke with Verse founder and CEO David...

Client Retention: 5 Ways Marketing Agencies Keep Their Clients Happy

Poor client retention is actually one of the most expensive mistakes for marketing...

Forbes: Why Marketing Agencies Need To Solve The Lead Conversion Gap For Clients

Excerpt from: Forbes.com Although complete marketing attribution is one of the toughest...

Boost your solar lead conversion by 300% with Shape Solar + Verse

At a Glance If you’re tired of wasting precious administrative time on low-quality or...

Lead Conversion Report Card: Measuring Your Solutions

It’s no secret that lead conversion is a process many struggle to do on their own. 48%...

Garage Flooring Pros Case Study

Garage Flooring Pros Case Study “Our lead generation efforts have been completely...

It’s the Lack of Lead Follow-Up For Me

Following up with leads is named one of the biggest challenges to lead conversion for...

“Are They Worth It?”: The Vitality of Qualifying Leads

Once upon a time, there was a marketing team. The marketing team generated a lot of...

Grand Lending

Grand Lending Group Case Study “We love getting the return on our lead generation. With...

Is Marketing Dead? Why Marketing Agencies Should Offer Lead Conversion To Their Clients.

Why do marketing agencies and lead generation companies get fired? It’s not because they...

Ascend2 and Verse Unveil New Survey – The State of Lead Conversion in Marketing and Sales

New research highlights the Lead Conversion Gap, and what it takes to improve conversion...

How to Launch a Contact Center in Days with Verse + Zapier

Outsourcing a business process, especially inbound lead qualification and conversion...

5 Ways to Better Assess Your Sales Team (and Close More Deals)

It’s a demanding time of year with quotas looming at the end of the fiscal year and a...

Marker Case Study

Marker Real Estate Case Study 𝅳See how Verse increased closings by 80% for Marker Real...

How Our Real Estate Clients Went from Chasing Cold Leads to Generating 10x More Clients/Sales: A Complete Guide for Real Estate Agents

Are you finding it challenging to keep up with the digital trends in the real estate...

How to Create and Repurpose Content

Marketers know that quality content generates quality leads, especially in the long run....

Movoto Case Study

Movoto Case Study 𝅳See how Verse helped qualify 33% more leads for Movoto with a modern...

How to Save Your Sales Team from Burnout

A high lead volume isn’t necessarily a bad problem to have, but your sales team may be...

5 Mistakes Marketing Executives Keep Making

Marketing executives carry the heavy burden of maintaining the reputation of the brand,...

SavvyCard

SavvyCard Case Study See how Verse helped SavvyCard boost conversion rate by 32% with...

The secret to more revenue from fewer leads

It’s plain and simple: more leads does not mean more revenue. This is the whole reason...

3 Lessons from Real Estate During the Pandemic

At Sundae, we interact daily with customers who are facing some of the most important...

Mares Mortgage Case Study

Mares Mortgage Case Study 𝅳See how Verse helped Mares Mortgage increase their...

Curaytor: 7 Lead Conversion Mistakes That Are Costing You Money

Curaytor: 7 Lead Conversion Mistakes That Are Costing You Money David Tal joined Jimmy...

Sales and the Top 1%: How to Be Better than the Rest

Believe it or not, it is not confidence or charm that separates the top 1% of...

G2 Announces Verse.io as Top 10 in AI Sales Assistant

The Summer reports for G2 are in and Verse.io is officially in the Top 10 for...

The Sales Funnel and Meaningful Human Connections

The business world at its core is composed of people and the deep-rooted need for all...

Content Marketing and the Magic Penny

Marketing teams will tell you: if you want a quick win for your business, content...

Chatbots: Missing the Middle of the Funnel

Businesses trying to sell their product or service are constantly dealing with the...

MQLs or Bust: How to Generate Hot Leads

Let’s face it: marketing qualified leads (MQLs) are the difference between a truly...

A Statement from Verse Founders, David & Avi Tal

To My Dear Verse Team Members, We hope that this note finds you well, and that you are...

AI: Why People Alone Won’t Solve the Lead Conversion Gap

Artificial intelligence, or AI, has given multiple industries the ability to utilize...

5 things your team CAN’T stop doing no matter what

In a time where shifts and changes are inevitable or necessary, it’s important to come...

LeadPops Case Study

LeadPops Case Study 𝅳See how Verse increased lead qualification rates by 30% for...

Forbes: The Lead Conversion Gap Every Company Struggles With

Excerpt from: Forbes.com The general relationship between sales and marketing teams has...

The 3 Myths of Speed-To-Lead

Believe it or not, speed-to-lead is the biggest driver of lead conversion after a lead...

Mortgage and the Reward of Digital Storefronts

Mortgage and Their Digital Storefronts In light of recent events, businesses were...

5 Reasons Cold Calling Just Doesn’t Cut It Anymore

Cold calling and door-to-door sales are the most commonly used practices for sales teams...

Solar Consumer: Catering to the Lead

Out of all the new industries in technology, solar is taking the lead. Where technology...

Marketing and the Lead Pond – Fishing for Prospects

The lead pond, or the lead generation pool, is the treasure trove of the marketing...

Insurance Leads and Easily Improving Online Conversion Rates

During these unprecedented and worrisome times, purchasing online insurance leads is a...

The Lead Conversion Gap

The Lead Conversion Gap Always be closing. Every sales team has heard this one before....

Blog SEO: 6 Tips to drive website traffic

Are you trying to increase traffic on your website by improving your blog SEO? There are...

The Ins and Outs of Successful Trade Shows

Trade show season is here and exhibitors and attendees alike are planning for their...

Versatile: Lead Qualification for Solar Companies

Solar installation is on the rise and so is the need for better lead qualification in...

Why Every Marketing Team Needs AI in Their Tech Stack

Imagine Don Draper’s brain power multiplied by two million - that’s what artificial...

How Top-Notch Marketers Can Bridge the Sales-to-Marketing Gap

By using the strategies laid out here, you can work towards building seamless integration of your marketing and sales efforts so you can see the revenues within your organization soar.

5 Reasons Why Your Team Fails to Convert Leads

Utilize the information in this blog and identify what changes you can make in your own organization’s customer buying journey to help reduce the amount of leads that fall through the cracks.

Versatile: Lead Qualification for Marketing Agencies

Marketing agencies help others achieve their branding, awareness, and pipeline...

Supercharge SaaS Marketing with Social Media Insights

Tracking your social media performance is a crucial component to any successful marketing endeavor. This is especially true in light of recent changes to Facebook’s News Feed, for example. You need the insight tools to determine exactly what is and isn’t working as well as the best time to post content.

Doing Business with Millennials: 7 Amazing Tips to Engage the Biggest Buyers in History

Don’t be fooled by media portrayals of Millennials: Born between 1981 – 1996, this demographic of people represent the biggest generation in U.S. history. With an impressive headcount of 92 million, they are slated to be the biggest generational economic driver of all time. They’re taking advantage of the hot job market to advance in their careers, and earning more disposable income than ever.

Versatile: Lead Qualification for Insurance Agents

The insurance business has always been built on relationships, and agents used to be...

Versatile: Lead Qualification for SaaS Companies

The types of services and products available to business and consumer product customers...

Versatile: Lead Qualification for Higher Education

A 2017 study of higher education admissions directors discovered an issue that has long...

Home Services: The Art of Repeat Customers and Referrals

The business management expert Peter Drucker famously said, “The purpose of a business is to create a customer.” It’s certainly hard to argue with that, but what Drucker neglected to mention is that keeping the customers you have is critical to long-term business success. In fact, it costs 7x more to obtain a new customer than it costs to keep an existing one. The lesson? Keep your customers happy and maintain your client relationships.

Why SMS is best for Higher Education Marketing

If you’re trying to promote yourself to the world and grow your business, you have no choice but to market to audiences on mobile devices. Your customers are mobile– this is the way the world is, as mobile usage is now surpassing that of at-home internet access worldwide.

KPI Alignment for Sales and Marketing Improves Revenue Growth

To be effective, sales and marketing teams need to operate in a symbiotic relationship. They need a way to learn and communicate with one another so the effort of one is enhanced by the work of the other. Yetthe sales/marketing dynamic can often be filled with tension, which can result in poor lead conversion and disastrous effects on revenue. To avert this, companies need meaningful key performance indicators (KPIs) to understand where breakdowns in the sale-marketing continuum exist.

Exploring ideas at the intersection of conversational marketing, AI assistants, sales tech, and marketing tech.

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