It’s a demanding time of year with quotas looming at the end of the fiscal year and a team of salespeople rushing to close deals in order to meet the deadline. Point blank: your job is stressful. Managing a whole team while...
Join Verse CEO David Tal and guest stars as they cover the full marketing to sales funnel from lead generation to closing. Blending industry expertise, actionable insights you can apply to your business, and a healthy dose of humor (with the occasional pun), this is the kind of podcast every marketing and sales leader should hear.
Episode 1: The Lead Conversion Gap
Let’s dig into the “Lead Conversion Gap.” For starters – what is it? Why does it matter for businesses and leaders in the sales and marketing spaces? Once you identify a conversion gap, what are some ways to close or bridge it?