Daniel Kimm of Shape CRM Software and Daniel Cross of Verse.io sat down to talk about the lead habits that are crippling your sales and marketing teams the most. While many understand the effectiveness and even the...

Let’s dig into the “Lead Conversion Gap.” For starters – what is it? Why does it matter for businesses and leaders in the sales and marketing spaces? Once you identify a conversion gap, what are some ways to close or bridge it?