What’s the first thing you do when you get up in the morning?

Brush your teeth, maybe comb your hair, feed your cat? How about check your phone? According to a 2016 study, more than 60 percent of people check their phones within minutes of hitting the alarm. That number rises to 88 percent within a half hour and 96 percent within the hour.

What does this mean for real estate agents? With more than 2 billion active monthly users on Facebook and 800 million on Instagram, it means social media’s marketing power is undeniable. Traditionally, agents connected with buyers and sellers via sites like Zillow, which averages around 32 million visits a month. Compared to the collective 2.8 billion people interacting monthly on Facebook and Instagram, that’s only a drop in the bucket of the total market.

It isn’t just quantity, but consistency that makes social media valuable. Not only are consumers checking their phones first thing in the morning, but they’re also spending “more than five years of their lives on social media,” logging onto Facebook for an average of 35 minutes a day and Instagram for 15 minutes. Social media gives you the chance to drive potential clients to your site before they start searching randomly online.

By leveraging both platforms to create a comprehensive, two-pronged approach, you can generate more high-quality leads and reach them more effectively…

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