How to Create and Repurpose Quality Content

Marketers know that quality content generates quality leads, especially in the long run. But being able to push out consistent quality content can lead to a bit of burnout. Learning how to create repurposable content is one...

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How to Save Your Sales Team from Burnout

A high lead volume isn’t necessarily a bad problem to have, but your sales team may be suffering from severe burnout. The pressure of connecting with leads combined with the stress of trying to reach the whole often results...

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5 Mistakes Marketing Executives Keep Making

Marketing executives carry the heavy burden of maintaining the reputation of the brand, both internally and externally. The main goal is to support sales in their concerted efforts to close more deals. But the only way they...

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What’s the first thing you do when you get up in the morning?

Brush your teeth, maybe comb your hair, feed your cat? How about check your phone? According to a 2016 study, more than 60 percent of people check their phones within minutes of hitting the alarm. That number rises to 88 percent within a half hour and 96 percent within the hour.

What does this mean for real estate agents? With more than 2 billion active monthly users on Facebook and 800 million on Instagram, it means social media’s marketing power is undeniable. Traditionally, agents connected with buyers and sellers via sites like Zillow, which averages around 32 million visits a month. Compared to the collective 2.8 billion people interacting monthly on Facebook and Instagram, that’s only a drop in the bucket of the total market.

It isn’t just quantity, but consistency that makes social media valuable. Not only are consumers checking their phones first thing in the morning, but they’re also spending “more than five years of their lives on social media,” logging onto Facebook for an average of 35 minutes a day and Instagram for 15 minutes. Social media gives you the chance to drive potential clients to your site before they start searching randomly online.

By leveraging both platforms to create a comprehensive, two-pronged approach, you can generate more high-quality leads and reach them more effectively…

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