Every moving company is after one thing — sales leads. The good news for you is that there are over 20,000 moving jobs every single day. It’s a huge business in the U.S.
Unfortunately, it gets worse: You’re not the only company buying leads. If there are 20,000 moving jobs done every day, then each job has anywhere from 3-5 moving companies bidding on it, imagine how much money is wasted on jobs that are never won.
Navigating through the landscape of moving leads providers can be a difficult and costly task. Leads need to be qualified and nurtured, but finding the right strategy can be a boost for your business. In this blog we have laid out some lead generation tactics or all types of moving companies to help boost sales.
ABG: Always Be Generating
Being visible to your customers and generating leads is one of the most important parts in making sales. You can’t convert leads if you don’t have any! The moving business is a hard business. But it can be a very profitable business if run correctly. One of the major keys to successfully running a moving company is to do everything you can do to keep the moving leads coming in throughout the year.
Humans need oxygen to survive. Moving businesses need leads to survive.
When it comes to the best practices in generating and capturing leads, there are two routes:
- Buying leads: You can set it and forget it. It is easy to get pre-qualified leads by buying them from third parties, and it usually ends up being cheaper. Buying leads helps you grow your database faster and allows you to run cold email campaigns later. Billy is a great source for buying moving leads.
- Running your own digital ads: This can be very effective and allows for a more tailored messaging if you are searching for a specific kind of leads, but can be very tedious and requires expertise and dedicated time. Having ads and specific profiles on review sites such as Thumbtack or Moving Company Reviews is one of the options.
Conventional Moving Marketing
Although sometimes companies place traditional moving marketing tactics on the back burner, it is still an important avenue for businesses to invest their time and money in. In fact, response rates for direct mail, free-standing inserts, print ads, and coupons have risen 60% over the past 10 years!
Here is where you can really shine and make your message even more present. The following are just some of the many ways you can craft your message through traditional (non-digital) marketing tactics:
- Direct mail
- Radio and TV campaigns
- Trade shows
- Swag giveaways
This is how your business can build a strong brand and differentiate itself from the competition. Use this as your chance to shine and create one-of-a-kind messaging.
Customer incentives are also a great way to use conventional marketing. Word of mouth is still a huge revenue generator. By leveraging your customers you can position them to be your megaphone and can potentially turn into a great lead source. Giving your new customer a little housewarming gift, referral offers, and timely specials can go a long way in retaining the customer and having them be a beacon for your service.
Keeping Up with Leads Using Verse
Verse has considered all of the criteria for a “maximum result” with leads. If your marketing team engages leads authentically and fast as a result of employing a 24/7 modern contact center like Verse, your brand has a good chance of becoming an industry leader in customer retention.
Making the customer feel important and catered to not only boosts the number of closed deals and the revenue growth but increases your chances of customers referring your business to their friends.
Verse.io is a next-generation lead conversion platform for engaging, qualifying, nurturing, and converting inbound leads into new clients for our moving customers. We serve as an extension of your team. Our AI technology and human concierges help movers with processing new leads, re-engage old leads generated by your Marketing, book appointments with and make call transfers to your Sales, and make your company appear much bigger and more professional to your customers!