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Let’s face it: marketing qualified leads (MQLs) are the difference between a truly aligned sales/marketing effort and a clogged sales funnel. Allocating leads followed by deciphering between suspects and prospects are some of the more tedious parts to the buying process. However, when a sales team is handed that MQL, things speed up rather quickly.
Going the extra mile in your marketing strategies will ultimately be what attracts your potential consumers more often than not. These are some practical, yet specific places to start:
Following up and nurturing all of your leads sounds like a distant dream. But it doesn’t have to be. In fact, it shouldn’t be. All of that hard work, money, and time put into generating those leads should mean every lead goes through qualification and follow up.
There should be conversation revolving around the transition to the middle of the funnel. If these leads are already engaging with your content, they are likely more than happy to engage in a quick follow up and lead qualification.
However, the reason it feels like such an unattainable goal is due to the bandwidth of human teams and businesspeople. It’s inevitable leads will slip through the cracks at the hands of sales and marketing.
Fortunately, technology is much more efficient and effective.
Using a lead conversion software like Verse can substantially spike rates in lead conversion for sales and marketing teams. With this kind of lead management, every lead not only gets contacted with an omnichannel approach, but qualified and converted into appointments much more seamlessly. This guarantees a solidified sales funnel and a maximized ROI on all marketing efforts. Not to mention, it’s stress off of your teams’ backs to juggle all the conversations and follow-ups on their own.
If you really want to see more MQLs and simultaneously get the biggest bang for your buck, outsourcing a lead conversion contact center is going to be your surest bet. Verse’s software integrates with any CRM tool, so any data from qualifying conversations can go straight back to marketing to better evaluate and adjust their lead generation strategies.
Content is the fire. A lead conversion platform is the real gasoline.
