Daniel Kimm of Shape CRM Software and Daniel Cross of Verse.io sat down to talk about the lead habits that are crippling your sales and marketing teams the most. While many understand the effectiveness and even the...
HousingWire: Why lenders should text prospects
Excerpt from: HousingWire
HousingWire recently spoke with Verse founder and CEO David Tal about the lead conversion gap and how Verse is helping lenders engage and nurture leads.
HousingWire: What’s causing the gap between sales and marketing?
David Tal: The massive gap between sales and marketing is caused by a number of factors and challenges faced by marketing and sales teams, and the difficulty for either of them to solve it. Here are the five biggest reasons:
- People want to talk to humans, not chatbots. In fact, 86% of people prefer communicating with a human vs. a chatbot. They crave an authentic human connection.
- 89% of consumers prefer to communicate with a business over text, yet only 6% of businesses are leveraging two-way text conversations to communicate with customers. Customers don’t want to be called, as it’s usually inconvenient and is a reason why 87% of people don’t answer the phone call anymore from numbers they don’t know.