Daniel Kimm of Shape CRM Software and Daniel Cross of Verse.io sat down to talk about the lead habits that are crippling your sales and marketing teams the most. While many understand the effectiveness and even the...

Excerpt from: HousingWire
HousingWire recently spoke with Verse founder and CEO David Tal about the lead conversion gap and how Verse is helping lenders engage and nurture leads.
HousingWire: What’s causing the gap between sales and marketing?
David Tal: The massive gap between sales and marketing is caused by a number of factors and challenges faced by marketing and sales teams, and the difficulty for either of them to solve it. Here are the five biggest reasons: