It’s no secret that lead conversion is a process many struggle to do on their own. 48% of companies say they have sales staff who handle lead conversion as part of their job. Despite handing salespeople this extra...
Following up with leads is named one of the biggest challenges to lead conversion for marketers and salespeople to date. In fact 41% of marketers and salespeople say following up with leads quickly, especially before they...
Once upon a time, there was a marketing team. The marketing team generated a lot of leads for their sales team… with a cost per lead of $2.50! What a dream! Then one day, the sales team came back to the marketing team with...
Why do marketing agencies and lead generation companies get fired? It’s not because they didn’t deliver leads. At least, not usually. In fact, these are two responses you might hear from a client: “The leads just weren’t...
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