5 Marketing Tips to Attract More Parents to Your Daycare

5 Marketing Tips to Attract More Parents to Your Daycare

Today’s parents are looking for a lot more than “what’s the closest daycare to me” – they are seeking out centers that provide quality care. Parents are considering curriculum choices and are looking to stay connected to their child’s development and growth.

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Supercharge SaaS Marketing with Social Media Insights

Supercharge SaaS Marketing with Social Media Insights

Tracking your social media performance is a crucial component to any successful marketing endeavor. This is especially true in light of recent changes to Facebook’s News Feed, for example. You need the insight tools to determine exactly what is and isn’t working as well as the best time to post content.

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Doing Business with Millennials: 7 Amazing Tips to Engage the Biggest Buyers in History

Doing Business with Millennials: 7 Amazing Tips to Engage the Biggest Buyers in History

Don’t be fooled by media portrayals of Millennials: Born between 1981 – 1996, this demographic of people represent the biggest generation in U.S. history. With an impressive headcount of 92 million, they are slated to be the biggest generational economic driver of all time. They’re taking advantage of the hot job market to advance in their careers, and earning more disposable income than ever.

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Why SMS is best for Higher Education Marketing

Why SMS is best for Higher Education Marketing

If you’re trying to promote yourself to the world and grow your business, you have no choice but to market to audiences on mobile devices. Your customers are mobile– this is the way the world is, as mobile usage is now surpassing that of at-home internet access worldwide.

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The Art of Engaging with New Clients Through Blogging

The Art of Engaging with New Clients Through Blogging

A big part of our business is getting people to pay attention to us. To earn that attention, there are all kinds of tactics and trips, but if I told you that sitting on your rear end and writing 300 words could generate new clients, would you do it?

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How to Win with Long Term Nurture

How to Win with Long Term Nurture

Long term nurture is a crucial strategy in real estate because those who are “ready” to buy a new home are often ready to begin their search –meaning it will likely  be a while before they actually go through with their purchase. Studies suggest that 50% of people looking to buy a new home begin their formal search process anywhere between 6 and 12 months before actually purchasing their home.

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Why Direct Mail is the Best Marketing Strategy for Your Team

Why Direct Mail is the Best Marketing Strategy for Your Team

Contrary to what you might believe, direct mail marketing is anything but extinct in this day and age. In fact, $46 billion dollars is still being invested in direct mail marketing by major corporations. Even with the advent of modern technologies that spread awareness of company promotions like email and social media; direct mail isn’t going anywhere anytime soon. Direct mail has too many marketing benefits that the new kids on the block just cannot compete with.

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The True Value of Your Real Estate Networking Efforts

The True Value of Your Real Estate Networking Efforts

Did you know that customer referrals may be the most effective tool in your marketing bag? As a matter of fact,  42% of home buyers were referred to their real estate agent by an existing or previous client, and 74% of clients will provide a referral if their agent has stayed in touch with them. Referrals are inexpensive, produce results, and helps generate an incredibly powerful network effect. Your network, therefore, becomes critical to your success, and with the help of a smart strategy you can create an ever-growing network that will deliver a continuous supply of high quality leads.

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Digital Marketing Trends: Did Facebook’s Privacy Issues Change Everything?

Digital Marketing Trends: Did Facebook’s Privacy Issues Change Everything?

There’s been a lot of media coverage recently about how personal information is being used and misused by social media companies. The best known example is the Facebook/Cambridge Analytica scandal, where personal data about Facebook users and their habits were sold to marketing firms. It unearthed security and privacy breaches, and as a result, limitations have been placed on how advertisers access user and behavioral data.

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Personality decoded: Secret to Closing More Deals

Personality decoded: Secret to Closing More Deals

The personalities of both you and your team will play an integral role in your success – from the listing appointment to escrow. Backed by extensive research and clout within the medical field, the Big 5 personality assessment can assist you in understanding and capitalizing on your personality strengths (and weaknesses).

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4 Dynamite Ways to Sell Homes to Millennials

4 Dynamite Ways to Sell Homes to Millennials

Millennials have really taken it on the chin as of recently, don’t you think? It seems like everyone from pundits to industry leaders to even their own parents have had something negative to say about this young generation, calling them everything from entitled and lazy to arrogant and spoiled.

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Instagram: The Next Home Selling Frontier

Instagram: The Next Home Selling Frontier

Every day our world is becoming more and more digitally oriented and specifically, the real estate industry has been making major leaps. Nobody is trying to be the agent that is missing out on deals because they are not up to date with the latest social media practices. Instagram is currently the second fastest growing social media platform and is still considered young compared to other well known social media platforms out there, such as Twitter and Facebook.

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How to Build Your Brand Like A Rockstar

How to Build Your Brand Like A Rockstar

Reaching the point in your career where your name actually means something within real estate…that’s the dream. By now, you’re probably well aware of the importance of building your brand.  Your every interaction marks you as a walking billboard – constantly promoting your business, expertise, and everything you represent. The Tom Ferrys. The Chris Smiths. The Tristan Ahumadas… Even the Josh Altmans – before they graced our news feeds, seminars, and TV screens, they were household names with personal brands that were carefully cultivated.

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Why Branding is Your Ultimate Weapon

Why Branding is Your Ultimate Weapon

Brands make the world go round, and they dominate every aspect of society. They are status symbols. They are markers for quality (or lack thereof). Most importantly, revenue and success are common symptoms of a great brand.

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Nextdoor: Next Frontier for Real Estate Advertising

Nextdoor: Next Frontier for Real Estate Advertising

What Exactly Is Nextdoor?
This social media phenomenon offers ways to foster relationships with your neighbors without having to go knock on doors. Nextdoor gives you the ability to start discussions and highlight important issues in your community.

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How to Increase Your Engagement With Networking

How to Increase Your Engagement With Networking

There’s no denying that social media has been a focal point for success within the residential real estate industry. We’ve discussed before the importance of building brand awareness within real estate [Link to Brand Building Blog] , and given the fact that 90% of Americans go online to shop for property, it’s worth utilizing social media to meet potential clients within this popular space. Other agents are certainly using social media to do so, as 87% of marketers rank more exposure for their businesses as the primary benefit of their social media efforts.

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AI – The Future of Real Estate

AI – The Future of Real Estate

Technology: the driving force of humanity’s evolution and apparently the bane of existence for many real estate agents. At least, that appears to be the presiding fear, espoused by every RE blogger with a pulse and especially in the face of advancements within artificial intelligence.

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6 Ways to Maximize Your Facebook Advertising

6 Ways to Maximize Your Facebook Advertising

Today, Facebook has become a part of our everyday lives in one way or another, whether we want to admit it or not. U.S. users spend 41 minutes on Facebook daily, and every minute another 400 users sign up. With this growing use of social media advertising, it is imperative to maximize every dollar spent. This uptick has caused many businesses to shift their advertising strategies towards a social media platform focus looking to increase the performance of their content. Below are a few tips to help you get a leg up against your competitors while simultaneously elevating the success of your business:

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10 Real Estate Lead Statistics You Need To Know

10 Real Estate Lead Statistics You Need To Know

There’s arguably no one as dependent on statistics as real estate agents. After all, your livelihood depends on numbers like how many homes are sold in a quarter, your commission rate, and the all-important lead stats. Any change in such variables has the potential to impact your life.

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Real Estate Industry Fights Consolidation with Innovation

Just like any business, the smaller and less-funded companies often times get absorbed into larger businesses. “The [real estate] industry is very fragmented, [and] with the costs of business continuing to rise, having scale is critical,” says Ron Peltier, Chairman and Chief Executive of HomeServices.

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3 Real Estate Facebook Groups Every Agent Should Join

It’s 2017 and the real estate information highway is located on social media, but let’s be honest… Facebook is at the forefront of it all – especially when it comes to real estate. Today, not only do you have to drive traffic to your listings and website, but you also need to be constantly engaging with industry experts, other agents, and your customers.

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3 Easy Steps to Turning Cold Real Estate Leads Into Hot Sales (via Bigger Pockets)

Have you ever signed up for a gym membership but barely used it? You dedicate little time or effort to working out and see no results, so paying your bill starts to burn more than leg day. In the same way, paying for real estate leads without dedicating the time or effort to working with them properly will get you little results and is an easy way to burn money…

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How Zillow, Trulia, and Realtor.com Fueled the Rise of ISAs

The way we got business was through “floor time” working at a retail office with a great location and foot traffic.  Floor time meant you got to stand in the front of the office greeting visitors that were potentially looking to buy or sell in the area, and by greeting them, you had the first chance to give them your business card and hopefully collect their contact information so you could follow up with them.  This is in fact how I got most of my new business for my first few years.  Friends and family could only take me so far, but alas, I was not the only real estate agent they knew either.

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Your Inbox: A Wasteland of Lost Leads & Money

It’s one of the best parts of your day: that moment when you check your email and there’s a new “hot” lead waiting for you. What a feeling… your next deal has just arrived!

But then reality hits when you call and there’s no answer, or worse yet, when you discover that none of the lead’s information is valid. Then you ask yourself, “Did I really just pay for that lead?”

If invalid contact information or non-responsive prospects were the only issues when purchasing leads, that would be ok from a business standpoint. It’s just the price of doing business, right?

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Why Your Clients Aren’t Referring You More Business

If you’re not going above and beyond, you’re also not going further with that client’s circle. Buyers and Sellers love to refer agents that they worked with when they have an outstanding experience. Anything less than extraordinary though, and it ain’t going anywhere else. Unlocking that extra level of service and attention to your clients is what generated referral and repeat business. Some of the most successful agents these days don’t spend a dollar on advertising because they have build up such a large trust base and they struggle just to keep up with the buyers and sellers that are being referred to them. The key to all this lies in a few simple practices:

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Why Your Google AdWords Campaigns Aren’t Working

More people search Google for real estate information than any other site, hands down. It’s way larger than Zillow, Trulia, Realtor.com combined for real estate related searches (need to check that, but pretty sure). So you can’t ignore advertising here, but let’s face it; you’re good at selling homes, and you don’t know much about internet marketing and adwords optimization. Here are some reasons why you can’t manage this yourself.

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The 3 Biggest Mistakes You’re Making on Facebook

Facebook is a powerful lead generation and marketing tool for all Real Estate Agents. However, when you’re an Agent, your Facebook account is also your business so it directly reflects who you are in a very public way. It’s a delicate balance; You want to be social, but you must be aware that many of your clients will come from your existing FB contacts or will become new FB contacts. Here are a couple of things we have seen and found are complete turn-offs for potential clients:

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