It’s the Lack of Lead Follow-Up For Me

Following up with leads is named one of the biggest challenges to lead conversion for marketers and salespeople to date. In fact 41% of marketers and salespeople say following up with leads quickly, especially before they...

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How to Create and Repurpose Quality Content

How to Create and Repurpose Quality Content Marketers know that quality content generates quality leads, especially in the long run. But being able to push out consistent quality content can lead to a bit of burnout. Learning how to create repurposable content is one...

5 Mistakes Marketing Executives Keep Making

5 Mistakes Marketing Executives Keep Making Marketing executives carry the heavy burden of maintaining the reputation of the brand, both internally and externally. The main goal is to support sales in their concerted efforts to close more deals. But the only way they...

Chatbots: Missing the Middle of the Funnel

Businesses trying to sell their product or service are constantly dealing with the handicap of being overworked and understaffed. In sales and marketing, this could not be more relevant. The influx of leads and the quality of them often result in managers panicking as...

Mortgage and the Reward of Digital Storefronts

Mortgage and Their Digital Storefronts In light of recent events, businesses were scrambling to adjust their emphasis on digital storefronts. We all knew digital was important, but now more than ever digital storefronts are not just important, they are vital. As the...