It’s the Lack of Lead Follow-Up For Me

Following up with leads is named one of the biggest challenges to lead conversion for marketers and salespeople to date. In fact 41% of marketers and salespeople say following up with leads quickly, especially before they...

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Lead Conversion Report Card: Measuring Your Solutions

Lead Conversion Report Card: Measuring Your Solutions It’s no secret that lead conversion is a process many struggle to do on their own. 48% of companies say they have sales staff who handle lead conversion as part of their job. Despite handing salespeople this extra...

It’s the Lack of Lead Follow-Up For Me

It’s the Lack of Lead Follow-Up For Me Following up with leads is named one of the biggest challenges to lead conversion for marketers and salespeople to date. In fact 41% of marketers and salespeople say following up with leads quickly, especially before they lose...

“Are They Worth It?”: The Vitality of Qualifying Leads

“Are They Worth It?”: The Vitality of Qualifying Leads Once upon a time, there was a marketing team. The marketing team generated a lot of leads for their sales team… with a cost per lead of $2.50! What a dream! Then one day, the sales team came back to the marketing...

The secret to more revenue from fewer leads

The secret to more revenue from fewer leads It’s plain and simple: more leads does not mean more revenue. This is the whole reason marketing and sales talk about qualified leads and the power of driving them. You may purchase 20,000 leads and they are all garbage. But...