If given the chance to create a real estate handbook, every agent would have something vastly different to say; from personal rules that have resulted in their success to hard-learned mistakes that must be avoided, to necessary hardships that must be endured. However, across the board, there are some undeniable truths that should be adhered to by all agents – new or old.
Technology: the driving force of humanity’s evolution and apparently the bane of existence for many real estate agents. At least, that appears to be the presiding fear, espoused by every RE blogger with a pulse and especially in the face of advancements within artificial intelligence.
Real Estate is all about first impressions being prepared and looking the part is half the battle. What to wear, is one of the first things you should be thinking of as soon as that meeting is scheduled. You might not think it’s the most important thing but it is vital to your success.
Back in the day, buyers and sellers depended entirely on real estate agents to find their dream home or sell their property.
Today, most prospective homebuyers are proactive. They head straight for their electronic devices to search for properties before even contacting an agent.
In fact, more than 90 percent of Americans go online to shop for property.
Did you know? One of the most important things you can do for your business and your reputation is making sure you have a great headshot. As such, you need to explore what your headshot is saying about you, especially given the fact that this photo will often be the first impression of you that your client encounters.
Too much of anything can be a bad thing (unless we’re talking about cookies, because clearly there is never a downside to a mouthful of deliciousness). As the ease and accessibility of the internet has given way to a flood of information, this notion has never been truer.
Buyers have options, and while they may be persuaded by your catchy advertising or a great deal, their decision-making about the agents they use is mostly done through online reviews. In fact, 91% of buyers regularly read online reviews, and 84% said they trust online reviews as much as personal recommendations from friends and family. For you to get the attention of home sellers and buyers, you need good reviews — and lots of them.
Today, Facebook has become a part of our everyday lives in one way or another, whether we want to admit it or not. U.S. users spend 41 minutes on Facebook daily, and every minute another 400 users sign up. With this growing use of social media advertising, it is imperative to maximize every dollar spent. This uptick has caused many businesses to shift their advertising strategies towards a social media platform focus looking to increase the performance of their content. Below are a few tips to help you get a leg up against your competitors while simultaneously elevating the success of your business:
In 2018 it’s harder than ever to hide from public opinion, and even harder to ignore what consumers think about your business. The necessary evil of the internet has given everyone who owns a computer, smartphone, or tablet the ability to express their opinion to millions with just a click of a button.
There’s arguably no one as dependent on statistics as real estate agents. After all, your livelihood depends on numbers like how many homes are sold in a quarter, your commission rate, and the all-important lead stats. Any change in such variables has the potential to impact your life.
As a real estate agent, time is certainly money. And, if there was some way to conquer both, you’d probably be a millionaire by now. If you’re frustrated about the amount of money you’ve (potentially) lost out on, you are not alone. One of the greatest distinctions between teams that have loyal clients and those who battle to retain them seem to be the speed of customer service – or lead engagement.
The Inside Sales Agent goes by many names. From phone animals to call crushers, whatever you call them, there’s no denying the role they play on a real estate team.In fact, the Inside Sales Agent (ISA) team model is a popular way to structure a team for lead follow-up. But deciding whether it’s a good fit for your business in terms of generating more leads and appointments can be difficult. Let’s take a look at exactly what an ISA is and how one could help you or your team.
Verse Raises $12 Million to Redefine Sales Funnel for Real Estate Agents and Announces a Marketing Agreement with Realogy to Accelerate Adoption
Verse, the leading sales productivity platform for real estate agents, today announced...
In case you haven’t heard, we were designated the #1 Real Estate Company to Watch for in...
The golden voice of Real Estate is back! Last week, David made an appearance on the Real Estate Rockstars podcast. Here, he had the chance to showcase his entrepreneurial wisdom and divulge some of the secret’s of real estate he’s discovered.
What's the first thing you do when you get up in the morning? Brush your teeth, maybe...
But it’s no longer just products or services that today’s consumers investigate before they open their wallets. They’re increasingly interested in the quality of the companies and individuals they do business with as well. And though sales stats, name recognition, or marketing tactics may have motivated consumers in the past, research shows that the vast majority of consumers will consider customer experience as the key brand differentiator by 2020, beating out price and product.
Just like any business, the smaller and less-funded companies often times get absorbed into larger businesses. “The [real estate] industry is very fragmented, [and] with the costs of business continuing to rise, having scale is critical,” says Ron Peltier, Chairman and Chief Executive of HomeServices.
David Tal is a man on the mission. His objective? To usher every one of his real estate brethren into the digital age. Many agents remain encased in amber – stagnant and stuck following methodologies of a by-gone era.
It’s that time of the year. The in-laws are on their way - yes, those people who will...
Did you get into real estate to be an appointment setter or a deal closer? ...
Verse brings you, with much excitement and anticipation, our new and improved Real Geeks integration!This highly requested feature is a big step forward in the Verse platform because Agents now have the ability to receive real time updates from the Verse team directly onto their Real Geeks dashboard.
One of the largest misconceptions of hiring an Inside Sales Associate (ISA’s) for your...
We’re excited to announce that we’ve been selected as a Best Place to Work by the San...
9/8/2017 | New York, NY Realogy is the largest real estate company in the world,...
David makes his return in yet another feature for BiggerPockets! This time, our founder plunges into the digital depths of the real estate industry, providing crucial tech tips, statistics, and resources that will scale the business (and success) of any Realtor®.
It’s 2017 and the real estate information highway is located on social media, but let’s be honest… Facebook is at the forefront of it all – especially when it comes to real estate. Today, not only do you have to drive traffic to your listings and website, but you also need to be constantly engaging with industry experts, other agents, and your customers.
It was a sincere honor and an exciting milestone to be recognized as the #6 Fastest...
This month, I had the great honor of presenting Verse at Inman Connect in San Francisco...
Earlier this week, David Tal – our CEO – took part in a bare-all podcast, providing an inside look to Verse and recounting his meteoric rise to being the Most Admired CEO of an explosively successful real estate tech company.
This highly requested feature is a big step forward in the Verse platform because Agents now have the ability to receive real time updates from the Verse team directly onto their Follow Up Boss CRM dashboard.
In this feature by Forbes, representatives of their Technology Council discuss what executives need to change in order to achieve the best results. David Tal – fellow council member, CEO and pioneer within the real estate world – reveals his secret to success.
Have you ever signed up for a gym membership but barely used it? You dedicate little time or effort to working out and see no results, so paying your bill starts to burn more than leg day. In the same way, paying for real estate leads without dedicating the time or effort to working with them properly will get you little results and is an easy way to burn money…
We’re immensely honored to be recognized by San Diego Business Journal, and to be in a class of other wildly successful companies. However, we’re just getting started. As we speak, we’re already innovating and refining the way we serve our agents, and are excited for what the future holds for Verse.
This sentiment has always fueled our drive for success. In the internet age of web leads, the real estate industry has become both impersonal and inefficient. An increase in lead volume and generation is offset by a disconnect in agent/client relationship, as well as proper vetting of each lead. Through a seamless combination of human connection and cutting-edge technology, we hope to improve the lives/success of real estate agents.
The propelling force behind our growth and success is the desire to improve the lives of real estate agents. In a world of cold web leads, agents aren’t able to respond to their leads quickly and effectively to convert them into qualified hot prospects. Agents are 21X more likely to convert a cold lead into a client if they engage them within 5 min. Verse makes sure they do just that, by giving every agent the power of having their own inside sales team.
For the second year in a row, I’ve been nominated and a finalist as San Diego’s Most Admired CEO, a highly coveted award presented by the San Diego Business Journal:
The way we got business was through “floor time” working at a retail office with a great location and foot traffic. Floor time meant you got to stand in the front of the office greeting visitors that were potentially looking to buy or sell in the area, and by greeting them, you had the first chance to give them your business card and hopefully collect their contact information so you could follow up with them. This is in fact how I got most of my new business for my first few years. Friends and family could only take me so far, but alas, I was not the only real estate agent they knew either.
Today we are excited to announce former president and CEO of Realtor.com, Allan Dalton, has joined the Verse Board of Advisors.
When I submitted Verse’s name for the San Diego Business Journal’s (SDBJ) Fastest Growing Companies award, I’ll admit, I knew we were going to make the list.
As I reflect on this past year, so much comes to mind. There have been many ups and downs, yet every interaction, experience, and setback has provided a learning opportunity and a chance to continually refine who we are and what we stand for. I think about all of the real estate agents we’ve partnered with last year, and all of the thousands of families we’ve connected them to. Lastly, I think of the responsibility we’ve taken upon ourselves: earning the trust of our real estate agents and making their success our priority by any means necessary.
The Bob Lucido Team is as impressive as it gets with its award winning marketing, high quality, upscale brochures, in-house stagers, in-house photographers, three offices, and so much more! We couldn’t be more proud to be working with two of the top selling Realtors on the entire squad!
It’s one of the best parts of your day: that moment when you check your email and there’s a new “hot” lead waiting for you. What a feeling… your next deal has just arrived!
But then reality hits when you call and there’s no answer, or worse yet, when you discover that none of the lead’s information is valid. Then you ask yourself, “Did I really just pay for that lead?”
If invalid contact information or non-responsive prospects were the only issues when purchasing leads, that would be ok from a business standpoint. It’s just the price of doing business, right?
With information so readily available at our fingertips these days, it’s no wonder consumers grow impatient at a quicker rate than they used to. As a matter of fact, a recent study by Microsoft surveyed over 2,000 adults and found people now lose concentration after 8 seconds! That’s a shorter attention span than goldfish! This tells us that leads are more perishable than ever and when people want information from an expert, they want it NOW. So pick up the phone and get them the information they seek (before someone else does).
Meeting you in person builds immediate trust and loyalty. Don’t just call clients, propose a time and place to meet. Whether it’s a home buyer or seller, setting up a face-to-face, belly-to-belly, eyeball-to-eyeball appointment could be what sets you apart from other agents vying for the same lead.
If you’re not going above and beyond, you’re also not going further with that client’s circle. Buyers and Sellers love to refer agents that they worked with when they have an outstanding experience. Anything less than extraordinary though, and it ain’t going anywhere else. Unlocking that extra level of service and attention to your clients is what generated referral and repeat business. Some of the most successful agents these days don’t spend a dollar on advertising because they have build up such a large trust base and they struggle just to keep up with the buyers and sellers that are being referred to them. The key to all this lies in a few simple practices:
Let’s start by defining what “performance based” means: Basically, the amount you pay for a service is proportionate to the value you get from it. It’s time this came to real estate, and there’s no better way than Referrals. Most companies today sell “leads” which are cold, un-vetted, un-screened, unqualified, un-everything “name and emails” that you’re supposed to call and hope for the best.
More people search Google for real estate information than any other site, hands down. It’s way larger than Zillow, Trulia, Realtor.com combined for real estate related searches (need to check that, but pretty sure). So you can’t ignore advertising here, but let’s face it; you’re good at selling homes, and you don’t know much about internet marketing and adwords optimization. Here are some reasons why you can’t manage this yourself.
Facebook is a powerful lead generation and marketing tool for all Real Estate Agents. However, when you’re an Agent, your Facebook account is also your business so it directly reflects who you are in a very public way. It’s a delicate balance; You want to be social, but you must be aware that many of your clients will come from your existing FB contacts or will become new FB contacts. Here are a couple of things we have seen and found are complete turn-offs for potential clients: