Use the Right Tools: Becoming the Best Siding Company in Your Area with Tech

Sep 7, 2021 | All, Blog, Home Services

Technology has found its way into every aspect of our lives, and home improvement is no different. Siding is one of the most popular additions to a house because it not only makes your living space more beautiful but also protects your property from the elements. With so many home improvement companies out there offering siding products, differentiating yourself with increased productivity can be the determining factor in making a sale.  

Today, office technology has enabled siding contractors to be more efficient and effective in their business. New technologies have given them the chance to better engage with customers, streamline administrative processes, and close on more projects.

To help siding contractors with up-leveling their business operations, we’ve put together a list of some common technology stacks that are used in various industries including siding. These will give you an idea of what type of technology would be best suited for your business, as well as what the best uses for these technologies are. 

With the residential market projected to grow the highest out of all markets in the siding sector, starting to use technology to your benefit can not only increase your productivity but can also help make more sales. 

Technical Applications for Siding Contractors

Developing a marketing strategy for your siding company requires some planning. You need to determine your target market and the most effective ways to reach them. Having the correct tools in place to best execute the marketing strategy is almost as important as the strategy itself.

When talking about productivity software and tech stacks that benefit siding companies specifically, you can break it down into each of their uses. 

The three main technologies that are used in the siding industry are:

Customer Management

  • CRM, a Customer Relationship Management system, is used by siding businesses to keep customer contact details up to date, track every customer interaction, and manage customer accounts. It helps  contractors improve relationships with their customers and nurture them  for future sales opportunities. 74% of businesses who use a CRM say that it has significantly increased their access to customer data. 

Lead forms

  • Making sure your website is optimized through deployment of engaging lead forms is key for your business’s ability  to obtain potential siding projects. Having the correct questions to be able to provide the best customer experience possible on the front end and enable your sales team to close the deal on the back end is an essential part of your business.

Bottom-of-the-funnel tech

  • After making your sales pitch  and attempting to turn your lead into a paying customer, it is more important than ever to close the deal! Implementing an eSignature and contracting platform like DocuSign can help speed up and automate these very important final-step processes.

How Verse Can Help Siding Companies

While integrating the three technology stacks mentioned above into your business operations will undoubtedly have a massive impact on your productivity, lead conversion is still an area where these tech stacks fall short. Luckily for you, Verse.io can take care of this for you and manage all your leads!

Our next-generation lead conversion platform, Verse.io engages, qualifies, nurtures, and converts inbound leads into new clients for our siding customers. Our AI technology and human concierges help businesses with processing new leads and re-engage old leads generated by your marketing efforts, book appointments with and make call transfers to your sales team, and make your company appear much bigger and more professional to your customers. 

Interested in using Verse to cover the middle of your sales funnel?

Book a demo with one of our Lead Conversion experts today!