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Over the years Verse has had the privilege of working with some of the most well-known and innovative names in the Real Estate Industry. Today we are excited to announce former president and CEO of Realtor.com, Allan Dalton, has joined the Verse Board of Advisors.

If you don’t already know who Allan Dalton is, here is a brief overview of his (many impressive) accomplishments:

  • Former President & CEO of Realtor.com
  • Co-founder, former president of RISMedia’s Top 5 in Real Estate Network
  • Former CMO of RISMedia
  • Co-founder and current president of TownAdvisor.com
  • Named one of NAR’s 25 most influential thought leaders

And if that’s not enough, Allan was also the Senior VP of NRT, which owns major brands like Coldwell Banker, Sotheby’s International, Century 21, Better Homes & Gardens, Zip Realty, and more. He also created the NRT Full Service Marketing System, three major marketing systems for Better Homes and Gardens, and helped develop the Real Estate Move-Up System & Real Estate Financial Planning System.

In addition, Allan co-created Century 21’s Customized Marketing System & Career Development System, as well as ERA’s Value Added Marketing System & Added Value Career Development Book.

He was even a draft choice for the Boston Celtics!

Allan’s emphasis on brand, marketing, and product fit make him a great addition to our team. Most importantly, Allan is a straight shooter, honest as can be, and a great team player. We’re excited (and fortunate) to have his talents, brains, and experience at Verse to help our agents find success in today’s internet driven world and solve for the greatest inefficiencies in the real estate industry.

Welcome aboard Allan!