Marketing within the solar industry has turned into a single objective: get to your customers before your competitors do. When COVID-19 hit the U.S., solar companies had to make a quick switch from their typical way of...

“Have you ever signed up for a gym membership but barely used it? You dedicate little time or effort to working out and see no results, so paying your bill starts to burn more than leg day. In the same way, paying for real estate leads without dedicating the time or effort to working with them properly will get you little results and is an easy way to burn money…”