6 Ways to Convert Blog Visitors into Leads

Once you start getting traffic to your blog, the next step is turning those readers into customers. It's rare for a first-time visitor to make a purchase, so it's essential to make sure they stay engaged with your site....

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5 Most Common Uses of Verse

Verse gets a lot done when it comes to the middle of the sales funnel. There are many things that cause leads to slip past salespeople and most of it comes from the bandwidth of being human. When Verse was being built, our...

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Lead Conversion Report Card: Measuring Your Solutions

Lead Conversion Report Card: Measuring Your Solutions It’s no secret that lead conversion is a process many struggle to do on their own. 48% of companies say they have sales staff who handle lead conversion as part of their job. Despite handing salespeople this extra...

It’s the Lack of Lead Follow-Up For Me

It’s the Lack of Lead Follow-Up For Me Following up with leads is named one of the biggest challenges to lead conversion for marketers and salespeople to date. In fact 41% of marketers and salespeople say following up with leads quickly, especially before they lose...

“Are They Worth It?”: The Vitality of Qualifying Leads

“Are They Worth It?”: The Vitality of Qualifying Leads Once upon a time, there was a marketing team. The marketing team generated a lot of leads for their sales team… with a cost per lead of $2.50! What a dream! Then one day, the sales team came back to the marketing...