It’s the Lack of Lead Follow-Up For Me

Following up with leads is named one of the biggest challenges to lead conversion for marketers and salespeople to date. In fact 41% of marketers and salespeople say following up with leads quickly, especially before they...

read more

G2 Announces Verse.io as Top 10 in AI Sales Assistant

The Summer reports for G2 are in and Verse.io is officially in the Top 10 for Conversational Marketing and  AI Sales Assistant Software alongside Conversica, Drift, HubSpot and more! Here are all of the awards and badges given to Verse.io High Performer Conversation...

The Sales Funnel and Meaningful Human Connections

The business world at its core is composed of people and the deep-rooted need for all people, both sellers and buyers, is human connection. Any sales person knows connection is the difference between a comfortable buyer or an agitated and uninterested one. However,...

Content Marketing and the Magic Penny

Marketing teams will tell you: if you want a quick win for your business, content marketing is not for you. It’s a lot of hard work and requires time and patience. But then Darren Hardy introduced something that might make you think twice about skipping out. Right...

Chatbots: Missing the Middle of the Funnel

Businesses trying to sell their product or service are constantly dealing with the handicap of being overworked and understaffed. In sales and marketing, this could not be more relevant. The influx of leads and the quality of them often result in managers panicking as...

MQLs or Bust: How to Generate Hot Leads

Let’s face it: marketing qualified leads (MQLs) are the difference between a truly aligned sales/marketing effort and a clogged sales funnel. Allocating leads followed by deciphering between suspects and prospects are some of the more tedious parts to the buying...