It’s the Lack of Lead Follow-Up For Me

Following up with leads is named one of the biggest challenges to lead conversion for marketers and salespeople to date. In fact 41% of marketers and salespeople say following up with leads quickly, especially before they...

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Solar Consumer: Catering to the Lead

Out of all the new industries in technology, solar is taking the lead. Where technology is constantly changing and evolving, solar industries have approached consumers with both great and potentially damaging tactics. While trying to provide an environmental and...

Marketing and the Lead Pond – Fishing for Prospects

The lead pond, or the lead generation pool, is the treasure trove of the marketing world. Marketers are consistently trying to generate high volumes of high quality leads to their sales team. These marketers have the job of finding the right lead pond for their...

The Lead Conversion Gap

The Lead Conversion Gap Always be closing. Every sales team has heard this one before. In fact, it’s almost a mantra for any salesperson in the business world. Despite this guideline, sales and marketing teams are struggling to fill the holes in their sales funnel....