It’s the Lack of Lead Follow-Up For Me

Following up with leads is named one of the biggest challenges to lead conversion for marketers and salespeople to date. In fact 41% of marketers and salespeople say following up with leads quickly, especially before they...

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Why SMS is best for Higher Education Marketing

As an educational institute, it’s imperative to incorporate SMS into your marketing strategy – so we’ll take a deep dive into the why and (more importantly) some tips on how to make the most of text message. SMS marketing is especially important if you hope to...