It’s the Lack of Lead Follow-Up For Me

Following up with leads is named one of the biggest challenges to lead conversion for marketers and salespeople to date. In fact 41% of marketers and salespeople say following up with leads quickly, especially before they...

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Conversational marketing matters. Period.

Is your organization familiar with conversational marketing? Well if not, it should be.  We’ve all had moments in our lives where companies have tried to grab our attention and within seconds, we can tell they’re reading a script, using a pre-recorded...

Is speed-to-lead slowing down your sales cycle?

How long does it take your sales and marketing team to follow up with a lead? The response time is, for most companies, an average of 47 hours. In an environment where buyers want immediate attention, that kind of delay just won’t cut it.  In addition to essentially...

Why not inbound SDRs?

Does your organization employ one or many Sales Development Representatives (SDR) to help with your lead qualification endeavors? If so, do you know how much it’s costing your organization?  The short version of the answer here is: too much. Many companies...