It’s the Lack of Lead Follow-Up For Me

Following up with leads is named one of the biggest challenges to lead conversion for marketers and salespeople to date. In fact 41% of marketers and salespeople say following up with leads quickly, especially before they...

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Why Branding is Your Ultimate Weapon

If you’re a real estate agent, effective branding is paramount to achieving the most success. It separates the top agents from the riff-raff. There’s a particular cola brand that I hate. Let’s call it BrownStuff. For me, even the look of the BrownStuff logo is...

How to Crush Online Leads Without Going Broke

Purchasing leads can be done in a variety of ways; events, door-to-door, and referrals are all options. However, one of the easiest ways to get leads is to just buy them. We all know of different types of list brokers and online sources who can slice and dice...

A Cautionary Lesson About For Sale By Owner.

FSBO – homeowners who (foolishly) decide to forego the expertise and steady hand of a real estate agent in favor of “saving on commission.”. As a real estate agent, you either love it, or you hate it (you probably hate it). Granted, the idea of saving money is...

Nextdoor: Next Frontier for Real Estate Advertising

Prior to 2007, Nextdoor was merely a private social network. Once you signed up, you belonged to a neighborhood and could see and speak with nearby users. Today, Nextdoor has quickly grown into one of the largest social networks in the US, with more than 10 million...

How to Increase Your Engagement With Networking

There’s no denying that social networking has been a focal point for success within the residential real estate industry. We’ve discussed before the importance of building brand awareness within real estate , and given the fact that 90% of Americans go online to shop...