Verse Raises $12 Million to Redefine Sales Funnel for Real Estate Agents and Announces a Marketing Agreement with Realogy to Accelerate Adoption

Verse, the leading sales productivity platform for real estate agents, today announced that it has received $12 million in Series A funding to enhance its already robust lead qualification process and referral network. The funding round was led by Defy.vc, with participation from existing investors including Freestyle Capital and Moderne Ventures, a major real estate technology fund. Silicon Valley Bank, Simplexity Ventures, and OurCrowd also participated. With the new financing, Trae Vassallo, Co-founder and Managing Director of Defy.vc, will join Verse’s board…

In addition to its funding, Verse also announced that it has signed a marketing agreement with Realogy, a global franchisor of some of the most recognized brands in the real estate industry…

Read more by clicking below.
Verse, the leading sales productivity platform for real estate agents, today announced that it has received $12 million in Series A funding to enhance its already robust lead qualification process and referral network. The funding round was led by Defy.vc, with participation from existing investors including Freestyle Capital and Moderne Ventures, a major real estate technology fund. Silicon Valley Bank, Simplexity Ventures, and OurCrowd also participated. With the new financing, Trae Vassallo, Co-founder and Managing Director of Defy.vc, will join Verse’s board.

In addition to its funding, Verse also announced that it has signed a marketing agreement with Realogy, a global franchisor of some of the most recognized brands in the real estate industry, including Coldwell Banker Real Estate, CENTURY 21®, ERA Real Estate and Better Homes and Gardens® Real Estate, to bring a better consumer experience and increase sales productivity to its 192,000 agents nationwide.

The new funding and marketing agreement will further Verse’s growth as it redefines the sales funnel for time-strapped real estate agents by giving them the power of an on-demand inside sales team. Agents cannot keep up with the barrage of cold, un-scrubbed leads that come through sites like Zillow, Realtor.com, Trulia, Facebook, and Google, yet they spend more than $10 billion a year on these sites to market themselves and meet new clients.

“For real estate agents, time is their most valuable resource and they work in a world where consumers expect their attention and instant response 24/7. They need to leverage technology and services to meet stringent demands and maximize their productivity,” said David Tal, CEO and co-founder of Verse. “Agents are 21 times more likely to convert cold leads into clients if they engage within the first five minutes of those leads reaching out, but most agents don’t have the bandwidth to make that happen. Many need hours, sometimes days, to comb through their lead flow, respond, and follow up, losing lots of potential clients in the process. Verse is committed to helping agents solve this problem by giving them the power of having their own, on demand, inside sales team, that’s always on, and never lets a client slip through the cracks.”

With its new round of funding, Verse will offer expanded services for larger teams and brokers and streamline the technology for faster response times and higher returns across the sales spectrum. Named in 2017 by San Diego Business Journal as one of the best places to work and one of the fastest growing companies in San Diego, Verse grew from 30 to 140 employees in the past year and plans to use the funding toward further hiring.

Verse also includes a built-in referral network that has closed $1 billion in transactions. The network allows agents to monetize the leads they can’t take on themselves and refer them to other agents in their markets. According to the National Association of Realtors, 45 percent of internet leads never receive a response. Rather than ignoring leads agents don’t want or can’t handle, they can refer them with the click of a button. Verse pays out a 25 percent referral fee for each closed referral.

“We invest in authentic entrepreneurs solving problems they understand better than anyone else,” said Trae Vassallo, co-founder and managing director of Defy.vc. “David and his team understand the real estate market and agents and they also know that connection and empathy with the customer really matters. Rather than automate the human experience out of the system, they are using technology to increase agent productivity for a better customer experience.”

Number 1 Real Estate Company to Watch in 2018 (via Onboard Informatics)

In case you haven’t heard, we were designated the #1 Real Estate Company to Watch for in 2018” by Real Talk!

With 2018 Q1 already behind us, we take stock of all that we’ve accomplished so far this year.

 

Nova Launch

This year, we launched our latest Dashboard for Agents: Nova. In our continual rollout of this streamlined interface, we’re providing agents with updated platform that will allow agents to more easily take advantage of our robust features.

Working seamlessly across all devices, Nova provides the same high level of control and utility – now tailor made for the agent on the go! Agents can more easily monitor, take over, customize and even rate the engagement with all their leads.

This is just one example of the high level of control and personalization that Nova offers, where you can specify how our concierge will represent you or your team (and even which name they use to do so).

 

Agent Lead Preferences

This newest feature has allowed us to better customize the service that we provide for our agents. The same way that one shoe doesn’t fit all, we understand that every lead is uniquely (un)qualified depending on an agent’s preferences. This is yet another way we aim to bring our agent’s the highest quality leads.

These are just some of the few ways we seek to continually improve and innovate. Never one to rest on our laurels, we have even more in store for the rest of 2018 – more worth watching for.

The Complete Guide to Converting Online RE Leads (via Real Estate Rockstar)

The golden voice of Real Estate is back! Last week, David made an appearance on the Real Estate Rockstars podcast. Here, he had the chance to showcase his entrepreneurial wisdom and divulge some of the secret’s of real estate he’s discovered.

Here are some of those tantalizing tidbits, as well as some highlights from the rest of the podcast:

  • How to handle the different types of online leads
  • What to do after you’ve made contact with a lead
  • How many follow=up attempts should be made
  • How to break through all of your goals.

Click below and be graced by velvety tones of Mr. Tal, and take an audible deep dive into Real Estate success right now!

633: THE COMPLETE GUIDE TO CONVERTING ONLINE REAL ESTATE LEADS WITH DAVID TAL