Allan Dalton Joins Verse Board of Advisors

Over the years Verse has had the privilege of working with some of the most well-known and innovative names in the Real Estate Industry. Today we are excited to announce former president and CEO of, Allan Dalton, has joined the Verse Board of Advisors.

If you don’t already know who Allan Dalton is, here is a brief overview of his (many impressive) accomplishments:

  • Former President & CEO of
  • Co-founder, former president of RISMedia’s Top 5 in Real Estate Network
  • Former CMO of RISMedia
  • Co-founder and current president of
  • Named one of NAR’s 25 most influential thought leaders

And if that’s not enough, Allan was also the Senior VP of NRT, which owns major brands like Coldwell Banker, Sotheby’s International, Century 21, Better Homes & Gardens, Zip Realty, and more. He also created the NRT Full Service Marketing System, three major marketing systems for Better Homes and Gardens, and helped develop the Real Estate Move-Up System & Real Estate Financial Planning System.

In addition, Allan co-created Century 21’s Customized Marketing System & Career Development System, as well as ERA’s Value Added Marketing System & Added Value Career Development Book.

He was even a draft choice for the Boston Celtics!

Allan’s emphasis on brand, marketing, and product fit make him a great addition to our team. Most importantly, Allan is a straight shooter, honest as can be, and a great team player. We’re excited (and fortunate) to have his talents, brains, and experience at Verse to help our agents find success in today’s internet driven world and solve for the greatest inefficiencies in the real estate industry.

Welcome aboard Allan!


SDBJ’s Fastest Growing Companies 2016

When I submitted Verse’s name for the San Diego Business Journal’s (SDBJ) Fastest Growing Companies award, I’ll admit, I knew we were going to make the list.

What I didn’t know was:

A) So many companies entered that the SDBJ had to increase the number of finalists to 150 (instead of the 100 it had been in previous years).
B) They were going to do an actual countdown of the fastest growing companies based on their financials (not where they land in the alphabet).

I realized B (above) after the first 2 pages revealing companies #150-141 and #140-131 had passed without Verse’s name on them. Avi and I started to really get pumped. The next thing we know we are looking at #50-41, #40-31, #30-21… still no Verse. All of a sudden, the lights dimmed and the anticipation grew as the hosts prepared to announce the TOP 20 Fastest Growing Companies in San Diego and then… BOOM!


How exciting to see your company’s logo largely displayed for some of the most well respected and successful business owners in San Diego to see!

The best part? Knowing next year Verse will be returning as #1.

CONGRATS to to all the other incredible companies who were successful in getting their names on the Fastest Growing Companies list. Keep up the hard work, we know we will!