It’s the Lack of Lead Follow-Up For Me

Following up with leads is named one of the biggest challenges to lead conversion for marketers and salespeople to date. In fact 41% of marketers and salespeople say following up with leads quickly, especially before they...

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The Most Important Statistic You Need to Know

70% of buyers and sellers will work with the first agent they meet with face to face Meeting you in person builds immediate trust and loyalty. Don’t just call clients, propose a time and place to meet. Whether it’s a home buyer or seller, setting up a face-to-face,...

Why Your Clients Aren’t Referring You More Business

If you’re not going above and beyond, you’re also not going further with that client’s circle. Buyers and Sellers love to refer agents that they worked with when they have an outstanding experience. Anything less than extraordinary though, and it ain’t going anywhere...

The Rise of the Performance Based Model for Real Estate

Let’s start by defining what “performance based” means: Basically, the amount you pay for a service is proportionate to the value you get from it. It’s time this came to real estate, and there’s no better way than Referrals. Most companies today sell...

Why Your Google AdWords Campaigns Aren’t Working

More people search Google for real estate information than any other site, hands down. It’s way larger than Zillow, Trulia, Realtor.com combined for real estate related searches (need to check that, but pretty sure). So you can’t ignore advertising here, but let’s...

The 3 Biggest Mistakes You’re Making on Facebook

Facebook is a powerful lead generation and marketing tool for all Real Estate Agents. However, when you’re an Agent, your Facebook account is also your business so it directly reflects who you are in a very public way. It’s a delicate balance; You want to be...