Verse.io is a next-generation Lead Conversion Platform, with specialized technology and highly skilled human concierges. We focus on engaging, qualifying, and converting inbound leads for marketing and sales teams. Our mission is to close the lead conversion gap, by driving significantly higher revenue for our customers while giving their prospects a better experience along the way.
Our leadership team
Founder & Co-CEO
David Tal is the co-founder and CEO of Verse.io. Born and raised in San Diego, and a venture backed entrepreneur for 10+ years, David has always been passionate about “putting San Diego on the map” as a center of tech, innovation and disruption, and it’s driven him and Verse.io to become one of San Diego’s fastest growing companies and most successful start ups. After graduating with a degree in Economics from UCLA in 2003, he experienced firsthand how quickly the world had moved online, and how consumer journeys increasingly began and lived online, but he also saw a huge gap in how businesses were trying to engage and communicate with this new growing stream of online leads and prospects. So he set out to solve this massive gap, merging the best of AI and tech with the best of people, to help businesses create the most authentic connections with their prospects. David lives in downtown San Diego with his beautiful, successful wife and 3 children.
Founder & Co-CEO
Avi Tal is the co-founder and Co-CEO of Verse.io, and oversees the company’s operations, product, and strategy. Born and raised in San Diego, Avi and his brother David have always been passionate about “putting San Diego on the map”. Prior to launching Verse, Avi founded a WiFi media network in Latin America by partnering with hotel chains to inject hyperlocal content on hotel WiFi authentication pages, catered to business travelers. The product was quickly adopted and scaled to over 150,000 hotel rooms across Mexico, eventually merging with a venture backed silicon valley company Interesante.com. This was his first foray into the “Silicon Valley” world, where he learned about building tech, teams, and raising venture capital.
Around the time, Avi noticed his brother, David Tal, was doing really well as a real estate broker, and became fascinated with how technology could help improve the lives of real estate professionals. They launched their first business together in 2011, MyAgentFinder.com, which was eventually acquired. After witnessing first hand how merging the best of AI and tech with the best of people could help businesses create the most authentic connections with their prospects, David and Avi went on to launch Verse in 2013. Avi lives in Mission Beach, where you can catch him riding some waves during his lunch break on a sunny day.
Chief Financial Officer
Victor has served as Chief Financial Officer since April 2019 and oversees the company’s finance, accounting, legal and HR operations. Prior to Verse, Victor served as Vice President of Financial Relations at Renovate America from December 2015 to March 2019. From 2008 to 2015, Victor held a variety of leadership positions at Sempra Energy and its subsidiaries, including roles in mergers and acquisitions and investor relations. He began his career as an associate at Morgan Stanley. Victor holds a BA in Political Science from Stanford University and an MBA from the UCLA Anderson School of Management.
VP of Contact Center Operations
As VP of Contact Center Operations, Daniel brings over 30 years of experience to the Verse team. He brings a unique balance of Contact Center omni-channel best practices, lead engagement, technology integration, and customer experience efforts. His experience in the insurance, financial services, and education industries enables him to be nimble, forecast trends, and support his department in providing a human touch with tech-enabled efficiency. Daniel has participated on product advisory boards for workforce optimization helping to improve software functionality. Daniel holds a bachelors’ degree in Economics from UCSD and a master’s degree in Business Administration (MBA) from CSU San Marcos.
SVP of Sales
Hillary Anne is both a dynamic innovator and strategic sales leader with over 15 years experience building & scaling sales organizations and crushing revenue targets. Her diverse career includes executive leadership, operations and development, sales management, recruitment and training at companies like Homes.com, Evergreen Technologies, Fidelity National Title and of course Verse.io. Hillary joined Verse in 2017 bringing her passion for people, products, processes and data to the organization. Her growth mentality and demand for excellence expand beyond sales – in 2020 she enrolled in the Harvard Business Analytics Program where she is currently studying digital strategy and data science. In her spare time, Hillary enjoys golf and tennis, good whiskey and helping small businesses get off the ground.
VP of Marketing
Sheel Gupta has a background in building predictable and scalable revenue generating models for companies. Her experience ranges from pre-seed to series D companies and held demand generation leadership roles at companies (Quantcast, Marketo, etc) through their hyper-growth periods. She has a deep interest in decoding the unique marketing strategy based on the company’s GTM (Product led, Sales-led, Mid-market, Enterprise etc) and figuring the right path for hyper-growth. She also has a passion for end-to-end customer experience – assuring that the customer is delighted with every single interaction.
In her free time, she enjoys spending time with her family, playing with her pup Fei (the cutest pup alive), stand up comedy, watching countless reruns of the office, playing pool, poker and board games.
Head of Engineering
Joel Abitan serves as the Head of Engineering and has been a leader at Verse since its inception. Joel has spent the past decade building internet technologies aimed at bridging the gap between machines and humans. Joel’s passion for humanizing technology is most visible in his work leading Verse’s engineering department. He encourages his teams by example to be creative and effective leaders by fostering an atmosphere of psychological safety and a culture of unwavering values.
Head of Business Development
Paul brings over 25 years of experience in tech startups to the Verse team. He is a passionate leader who thrives on the challenges and excitement of entrepreneurial ventures. As the Head of Business Development at Verse, Paul plays a key role in the company’s growth through channel partner development, new industry exploration, and strategic accounts. Prior to Verse Paul served as CEO and cofounder of 1appworks, a location based mobile app platform for casinos, hospitals, and restaurants. His business development experience spans multiple industries including high tech, software, media, and ecommerce. Paul holds a bachelor’s degree in Political Science from UC Berkeley and an MBA in entrepreneurship from the UCLA Anderson School of Management.
Verse is backed by strong investors who believe that solving for the challenges around lead conversion is the next frontier in marketing & sales performance.
How it all began
Every super hero has an origin story
In 2013, digital marketing professionals David and Avi Tal co-founded Verse.io as a solution to a fundamental problem virtually all businesses experience: the lead conversion gap. Almost all businesses have great difficulty just establishing meaningful contact with the leads they spend so much money and time to generate—let alone qualifying, nurturing, and converting them into sales. And almost all marketers experience needlessly wasted budget and effort, frustration, and lower revenue as a result.
The Tals researched call centers but found they were too expensive and couldn’t manage high lead volume well. When they looked at marketing and sales enablement software solutions, they couldn’t find any that could create truly authentic conversations, support real-time 2-way text and omnichannel communications, campaign level nurturing, or transition instantly to real human conversations at the right times.
So they put together the combination of experts in communications technology, AI, NLU (Natural Language Understanding), data ingestion, integration, CRM technology, data science, and contact center management that was required to optimize lead contact, qualification, nurturing, and conversion.
Today, Verse is the leader in lead conversion, and serves a range of customers from large scale marketing and sales organizations, to mid-sized and smaller companies in all manner of industries, from Mortgage and Finance to Home Improvement and Clean Energy.