[Ben Jablow, VP of Alliances at Postal, and Daniel Cross, Director of Business Development at Verse uncover an omnichannel approach to getting creative with lead engagement.] If you’re in sales or marketing, you’re most...
Verse.io is a next-generation Lead Conversion Platform and Managed Service, with specialized technology and highly skilled human concierges 100% focused on engaging, qualifying, and converting inbound leads for marketing and sales teams. Our mission is to close the lead conversion gap, by driving significantly more revenue opportunities from our customers’ lead generation and sales investments while giving their prospects a more cohesive and personalized experience along the way.
Founder & Co-CEO
Founder & Co-CEO
In 2013, digital marketing professionals David and Avi Tal co-founded Verse.io as a solution to a fundamental problem virtually all marketers experience: the lead conversion gap. Almost all marketers have great difficulty just establishing meaningful contact with the leads they spend so much money and time to generate—let alone qualifying, nurturing, and converting them into sales. And almost all marketers experience needlessly wasted budget and effort, frustration, and lower revenue as a result.
The Tals researched call centers but found they were too expensive and couldn’t manage high lead volume well. When they looked at marketing and sales enablement software solutions, they couldn’t find any that could create truly authentic conversations, support real-time 2-way text and omnichannel communications, campaign level nurturing, or transition instantly to real human conversations at the right times.
So they put together the combination of experts in communications technology, AI, NLU (Natural Language Understanding), data ingestion, integration, CRM technology, data science, and contact center management that was required to optimize lead contact, qualification, nurturing, and conversion.
Today, Verse is the leader in lead conversion, and serves a range of customers from large scale marketing and sales organizations, to mid-sized and smaller companies in all manner of industries, from Mortgage and Finance to Home Improvement and Clean Energy.