About Verse.io
Verse is a next-generation Lead Conversion Platform with specialized technology and highly skilled human concierges. We focus on engaging, qualifying, and converting inbound leads for marketing and sales teams. Our mission is to close the lead conversion gap by driving significantly higher revenue for our customers while giving their prospects a better experience along the way.
Our leadership team
David Tal
Founder & Co-CEO
David Tal is the co-founder and co-CEO of Verse. Born and raised in San Diego, and a VC-backed entrepreneur for 10+ years, David has always been passionate about “putting San Diego on the map” as a center of tech, innovation and disruption. This passion has driven him and Verse to become one of San Diego’s fastest growing companies.
Avi Tal
Founder & Co-CEO
Avi Tal is the co-founder and co-CEO of Verse. He oversees the company’s operations, product, and strategy. Born and raised in San Diego, Avi—like his brother David Tal—has always been passionate about “putting San Diego on the map”. Prior to launching Verse, Avi founded a WiFi media network in Latin America. He partnered with h
Victor Vilaplana
Chief Financial Officer
Victor has served as Chief Financial Officer since April 2019 and oversees the company’s finance, accounting, legal, and HR operations. Prior to Verse, Victor served as Vice President of Financial Relations at Renovate America. Earlier in his career, Victor held a variety of leadership positions at Sempra Energy and its subsidiaries, in
Hillary Anne
Senior Vice President , Revenue
Hillary is a strategic sales leader with over 15 years of experience building and scaling sales organizations. Her diverse career includes executive leadership positions at companies in real estate, tech, financial services, and other industries. Hillary joined Verse in 2017 bringing her passion for people, products, processes, and data t
Joel Abitan
Head of Engineering
Joel serves as the Head of Engineering and has been a leader at Verse since its inception. He has spent the past decade building internet technologies aimed at bridging the interaction gap between machines and humans. Joel’s passion for humanizing technology is most visible in his work leading Verse’s engineering department. He encour
Lindsey Hulet
Director of People & Culture
Lindsey has worked in remote-first companies with employees in 15+ states since 2013. Her approach to the People & Culture function is proactive, holistic, and people operations-focused. She is passionate about creating a values-centered culture, getting the right people in the right seats, and building human connections in remote environ
Dennis Eaton
Vice President of Contact Center Ops
Dennis has been leading large scale operations and care organizations of 2,500 with over 20 years of experience in Workforce Management, Training, Quality, Project Management, Contact Centers and Vendor Management. His diverse career includes leadership positions at companies in retail (Nike), tech (Oracle), financial services payroll & b
Our Investors
Verse is backed by strong investors who believe that solving for the challenges around lead conversion is the next frontier in marketing and sales performance
How it all began
In 2013, digital marketing professionals David and Avi Tal co-founded Verse as a solution to a fundamental problem virtually all businesses experience – the lead conversion gap. Most companies have a great difficulty just establishing meaningful contact with the leads that they spend so much money and time to generate—let alone qualifying, nurturing, and converting them into sales. And, to a varying degree, almost every marketer has experienced their budget and effort needlessly wasted which results in frustration for them and lower revenue for their business.
The Tals researched call centers but found out that they were too expensive and couldn’t manage high lead volume well. When they looked at marketing and sales enablement software solutions, they couldn’t find any that could create truly authentic conversations, support real-time 2-way text and omnichannel communications, campaign-level nurturing, or switch instantly to conversations with human reps at the right times.
So, they put together the combination of experts in communications technology, AI, NLU (Natural Language Understanding), data ingestion, integration, CRM technology, data science, and contact center management that was required to optimize lead engagement, qualification, nurturing, and conversion.
Today, Verse is the leader in lead conversion and serves the lead engagement and qualification needs of a range of customers including small businesses and large organizations in various industries such as Real Estate, Mortgage, Home Services, Clean/Solar Energy, and others.
